Spend time creating a better blog, and your homepage can suck as much as it wants to When’s the last time that you looked at your homepage? For some businesses, it’s every day; for others, it’s once every few months. Why? It’s not that interesting, and it rarely changes. But that’s not why your homepage sucks. […]
Why Hiring an Illustrator Is Smarter Than Using Stock Images
There was a time when industry was defined by a select few companies making a select few products. This was great for the companies, of course, who had little competition, but not as great for consumers, who only had access to … those select few products. Luckily for the companies, those consumers didn’t know any […]
3 Excellent Reasons to Blog For Your Company
Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here. A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than […]
Why Blogging Matters to Any Business (Especially if You Think It Doesn’t)
Do you have a tough time understanding why blogging matters? One thing we hear often from prospective clients or even family and friends who may not understand blogging, is that they simply don’t get it. They can’t understand why blogging matters, how blogging could ever result in a sale, and they want to know why […]
How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)
Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]
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