If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]
10 Hotel Blog Post Ideas to Attract Eager Vacationers
These hotel blog post ideas will help you stand out amongst the competition Weekend warriors to weary business men. Vacationers, out-of-towners turning residents, wedding attendees. College graduates tripping cross country and best friends reuniting somewhere in the middle. There are all types of travelers stopping in hotels all over the country, for a single night […]
9 Blog Types for Attracting Intelligent Audiences
Are you using the best blog types for attracting intelligent readers? The Internet is a wild, wild world. It’s massively populated and filled with all varieties of people. Who is it you seek? What kinds of audiences do you want to build with your content? Conventional wisdom would dictate that, if you’re a business operating […]
5 Fun Blog Ideas for August to Jazz Up Your Company Blog
There’s always a way to incorporate fun blog ideas, even if you think you’re the driest industry out there. Sure, we love the standing desks and our office sheds in the BuzzFarmers office, but my favorite space to work is the repurposed conference table made by the Lorimer Workshop. Why? Because usually, when one person sits […]
How to Use Infographics to Make your Blog More Awesome (Plus a Template!)
A blog post template showing how to use infographics on your company blog, in the way readers want most One thing is always the same at Lantern—no matter what we do, we’re always looking for a way to do it better. This week, we’ve been looking at different blog templates and ideas to find out how we […]
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