Illustrated by David Flanagan Recently, Amanda discussed on the Upserve blog how the business applications of “Big Data” is a concept that has been getting a lot of attention in the media during the recent election season. Big Data – or a massive set of data that can be too big to handle, interpret, and read […]
How Hostess Failed to Keep Customers Loyal (And What You Can Learn)
It was a close call, but we almost saw the demise of our favorite childhood golden treat—the Twinkie. But how did it almost happen? Did we take them for granted? They’re on a shelf in every convenience store, how did we miss them? Did people stop liking them? DOUBTFUL (amiright?). Even the fried Twinkie trend didn’t stop […]
Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques
People often sell products and services better than websites do. That’s why automated systems don’t do telesales and why door-to-door salesmen can still make a living (once you let them in). It’s also why video marketing is successful. Transacting with a real human not only reduces the chances of rejection, but it also induces the […]