Five years ago (has it only been five years?), I spent a lot of time helping magazine publishers learn to let go of their content. The most successful publishers let down their hair and began to give it away for free through blogs and email newsletters. We discovered that free content could be profitable if we […]
Do Your Own Stunts: Social Media Testing is More Fun Than You Think!
Marketing research is invaluable, often free, information. Having a mentor gives you someone to look up to. With eyes glossy and wide with admiration, you decide what you like about each of your mentors and try to instill those positive bits into your character. You follow the words of Regina Spektor and “take the things you like, and try to love the things you took.”
Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques
People often sell products and services better than websites do. That’s why automated systems don’t do telesales and why door-to-door salesmen can still make a living (once you let them in). It’s also why video marketing is successful. Transacting with a real human not only reduces the chances of rejection, but it also induces the […]
Marketing Genius: How Urban Daddy Gets Readers on Every List
UrbanDaddy brings elitism down to the middle class, bringing you exclusive deals that are amazing, always impulsive, and incredibly splurge-worthy. Being on their email list reminds you (daily) of all the wild things you could be doing out from behind your desk, like eating dinner in Vegas at a private chef’s table that dangles 160 […]
Marketing Genius: AppSumo’s Secret ‘Like’ Button
Marketing Genius is a series created by BuzzFarmers to give virtual high-fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. AppSumo is one of the few “daily deal” emails I look forward to and still subscribe to. In their own words, “This fat-ass Sumo sends you one MASSIVE money-saving deal on tech […]