Content publishers are still wondering whether they should play the short game or go long. It’s an interesting conundrum that we face in the digital world, because some of our audience members only want to consume content quickly. Other audiences want content that’s thorough, similar to what would be found in magazines or newsletters. But […]
You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs
This headline archetype has been used since the printing press began printing, however, sites like UpWorthy have brought it back into vogue (and out of vogue), and other sites have jumped on the bandwagon. Now they’re being called UpWorthy headlines.
Business + Comics: Unlikely Partners in Blog Content
“BAM!” and “POW!” and “BANG!” are onomatopoeia that still come to mind when we talk about comics. Take a minute to go back and read those words, and you’ll realize that more than even seeing the word in your mind, you hear the sound of it. This is a big part of the power of […]
Editorial Planning: A Publishing Calendar for Your Posts
Every blog deserves an editorial calendar. This will ensure that you’re publishing content at a steady frequency. It will also help your editorial planning so your best content is ready to run. Once you decide on a schedule, stick to it. Publishing content three to five days each week is always a good idea, because […]
Connecting With Customers Starts With Targeting Your Audience
Title Illustrated by Fahren Feingold “If you want to make an audience laugh, you dress a man up like an old lady and push her down the stairs. If you want to make comedy writers laugh, you push an actual old lady down the stairs.” – Tina Fey From the moment we can string sentences […]
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