Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]
How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)
Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]
Brain Therapy for Entrepreneurs: How to Wake Up When You’re Burned Out
Today’s entrepreneurs have a lot on their plates. Brain therapy apps combined with work/life balance may offer the solution. A few years ago, a Wall Street Journal article citing a Harvard Medical School study said that 96% of senior leaders identified as being somewhat burned out, and a third of them felt it was extreme. […]
Charity Day: Team Offsite Ideas Where Everybody Wins
Running out of engaging team offsite ideas? Make teambuilding worthwhile for everyone with a charity day. Team offsites don’t always yield the results they promise. Instead of building cohesion and camaraderie, they often bore and sometimes even embarrass employees with their kitschy team building activities and lack of engaging material. Senior leaders and human resources departments […]
The 3 Best Ways to Use Content Marketing for B2B Product Sales
Content marketing for B2B product sales is an incredibly useful way of boosting your business, as long as you approach it the right way. You sell software as a service. You’ve invested in a sleek website to promote your even sleeker product, and on the advice of a colleague, you’ve created a blog with multiple […]
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