Lantern

Content Marketing Adventure Company

  • Content Roadmaps
  • Content Packages
  • Pricing
  • Blog
  • About
  • Contact
  • Call Us: 413-345-2696

January 19, 2023 By Erin Ollila

Branding Personality: Let Your Readers Get to Know You

branding personality

If you’re working on company branding, personality in blog posts will make you stand out from the crowd! With the advent of social media came public discussions about companies that people like, and also companies people don’t. If your customers or competition are discussing your brand online, why not join in? Even better, why not […]

Filed Under: Turning Stories into Sales Tagged With: branding personality, Groove, marriott, Marriott On the Move, Startup Journey

January 18, 2023 By Shawn Badgley

10 Accounting Blog Topics for Firms Who Want Better Numbers

accounting blog topics

Keeping the books, balancing budgets, and preparing people’s taxes couldn’t possibly make for compelling content, right? Wroooooong! With quality control, smart research, and attention to presentation, we believe anything can make for compelling content – provided that content is valued as a real driver of revenue. But if there were ever a challenge to that […]

Filed Under: SEO Blogging for Business Tagged With: accounting blog topics, BuzzFarmers

January 17, 2023 By Shawn Badgley

How to Interview Someone for an Article: 5 Best Practices

how to interview like a journalist

Illustrated by Fahren Feingold When I was a teenager, I tore through Woodward and Bernstein’s All the President’s Men and The Final Days like a fisher cat attacking that porcupine who loves corn on the cob. Then I devoured all of Woodward’s solo work, marveling at his cultivation of sources and formidable interviewing ability. When […]

Filed Under: Turning Stories into Sales Tagged With: BuzzFarmers, how to interview someone for an article

January 16, 2023 By Chris Sturk

Lesson, Plan: Why Use Case Studies on Your Business Blog?

Good case studies are packed with valuable information. Deep analysis is hardwired into any well-crafted case study. Research, comparisons, and interviews are conducted, and a body of knowledge is shared – which is especially wonderful when you’re the reader! So, why use case studies in your business blog content? In other words, why be the […]

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, why use case studies

January 15, 2023 By Erin Ollila

Blog Storytelling Tips for Handling a Blank Page

Use these storytelling tips to turn your brand personas into customers! Congratulations! You’re almost ready to start writing your blog posts. You understand the importance of telling your brand’s story. You’ve developed your voice (or voices!), and you’ve identified your audience. You even created a persona report for who you’ll be addressing in your posts. […]

Filed Under: Turning Stories into Sales Tagged With: BuzzFarmers, storytelling tips

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 44
  • Next Page »
business benefits of blogging

The Greatest Business Benefits of Blogging Aren’t Business As Usual

The CEO’s Guide to Corporate Blogging Best Practices

17 Little Known Storytelling Social Media Formulas: Plant the Seeds and Watch Your Articles Grow!

hiring blog writers

Hiring Blog Writers: Grow With the Help of Experts

building a blog audience

5 Resolutions for Building a Blog Audience

blog collaboration

Blog Collaboration: Inviting Different Voices to Write for Your Blog

best company blogs

Lantern’s 10 Best Company Blogs

creative blog ideas

Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees

blog post types

Blog Post Types: Use Media to Enhance Your Message

construction blog ideas

If You Build It, They Will Come: 10 Construction Blog Ideas

Categories

  • Blogging Best Practices
  • Business Therapy
  • Company Adventures
  • Company News
  • Content Marketing Strategy
  • Developing Digital Customer Loyalty
  • Entrepreneur Therapy
  • Follow Friday Video
  • Managing Writers
  • Marketing Genius
  • Non Sequitur
  • SEO Blogging for Business
  • Social Media Marketing Ideas
  • Turning Stories into Sales
  • Video Blog Ideas for Business
  • Visual Storytelling in Business
  • TWITTER
  • FACEBOOK
  • INSTAGRAM
  • LINKEDIN
  • Call Us: 413-345-2696

Lantern Content Company· A QuarterFive Media, LLC Company