Two things are certain, death and taxes. For the most part, though, you have a choice in how you want to experience one of these. Taxes are everything from a political talking point to a right of passage to conversation starter. Whatever they are to you, they are a great business. Why? Because tax software […]
10 Blog Post Ideas for Accounting Software Companies
Data-backed blog post ideas for converting accountants into subscribers of your accounting software Ok, don’t laugh, but I am really getting into accounting. I know! I wouldn’t have believed it either. Who ever says, “Hey, want to go to dinner and talk about accounting this weekend?” But these accounting software companies have super duper blogs. I’d […]
10 Blog Post Ideas for Help Desk Startups
How to convert more customer service professionals into subscribers of your help desk software Thing I’ve learned: There are very few help desk startups and veteran customer service companies who have blogs. And many of the ones that do have blogs have them hidden. Why? Why are you hiding this valuable sales tool? Digging through page after page […]
How to Create Buyer Personas That Attract & Convert
If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]
10 Hotel Blog Post Ideas to Attract Eager Vacationers
These hotel blog post ideas will help you stand out amongst the competition Weekend warriors to weary business men. Vacationers, out-of-towners turning residents, wedding attendees. College graduates tripping cross country and best friends reuniting somewhere in the middle. There are all types of travelers stopping in hotels all over the country, for a single night […]
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