Illustrated by David Flanagan Recently, Amanda discussed on the Upserve blog how the business applications of “Big Data” is a concept that has been getting a lot of attention in the media during the recent election season. Big Data – or a massive set of data that can be too big to handle, interpret, and read […]
How Hostess Failed to Keep Customers Loyal (And What You Can Learn)
It was a close call, but we almost saw the demise of our favorite childhood golden treat—the Twinkie. But how did it almost happen? Did we take them for granted? They’re on a shelf in every convenience store, how did we miss them? Did people stop liking them? DOUBTFUL (amiright?). Even the fried Twinkie trend didn’t stop […]
A Pizza Roadtrip by Lantern: #PizzaCrawl
While Pat is still pining for a coffee cake foodtrip, we recently celebrated 11/11 by doing a pizza roadtrip, dubbed #PizzaCrawl on Twitter. We planned by watching an episode of Phantom Gourmet and choosing the restaurants that made us drool and made the most sense as a roadtrip. We also added Espresso’s Pizza in Fitchburg, MA which in my opinion, has the best cheese pizza anywhere.
Hurricane Marketing: How to Piss Off People During a Natural Disaster
Illustration by Nick Palazzo Around midnight last night, when our power came back on from Sandy’s passing, I thought to myself, “Are there any scheduled tweets in my Hootsuite account right now?” Thankfully, the answer was no, and my feeds had been silent as long as our busted generator had been. But a glance on Twitter […]
Survey Results: 32% of Restaurant Customers Will Re-Tweet for a $5 Coupon
If we’re friends (hello, friend!), then you know how dorky I get about behavioral science – the reason why and how people do things. In marketing, it’s discovered when people click a link or when they decide to turn a promotion into a transaction. As much as I love our blogging clients, I really love […]
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