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September 26, 2012 By Amanda MacArthur

A Minute at the Chowder Chili Challenge

As you might know from our past videos, we sometimes like to challenge ourselves with turning a fun event into a sixty second story through video. So far it’s turned out that we’re never prepared when the opportunity presents itself and our minute-long stories are shot on an iPhone, but that’s fun, right? Vintage, eh? […]

Filed Under: Company Adventures

September 14, 2012 By Amanda MacArthur

Pinterest SEO Tips: An Excuse to Pin, or a Waste of Time on the “Idiot Box”?

My grandmother used to call the television the “idiot box.” One minute in front of the tube was a minute away from fresh grass and character-building skinned knees. If my grandmother was here today, she’d have no hesitation in transporting that description to the computer, because let’s face it – technology makes us lazy. Look at Pinterest, […]

Filed Under: Social Media Marketing Ideas Tagged With: pinterest seo, pinterest seo tips

August 23, 2012 By Amanda MacArthur

Tips for Adding Social Media Buttons to Email Templates

Five years ago (has it only been five years?), I spent a lot of time helping magazine publishers learn to let go of their content. The most successful publishers let down their hair and began to give it away for free through blogs and email newsletters. We discovered that free content could be profitable if we […]

Filed Under: Social Media Marketing Ideas Tagged With: adding social media buttons to email

June 27, 2012 By Amanda MacArthur

Do Your Own Stunts: Social Media Testing is More Fun Than You Think!

Marketing research is invaluable, often free, information. Having a mentor gives you someone to look up to. With eyes glossy and wide with admiration, you decide what you like about each of your mentors and try to instill those positive bits into your character. You follow the words of Regina Spektor and “take the things you like, and try to love the things you took.”

Filed Under: Social Media Marketing Ideas Tagged With: marketing research

June 16, 2012 By Amanda MacArthur

Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques

People often sell products and services better than websites do. That’s why automated systems don’t do telesales and why door-to-door salesmen can still make a living (once you let them in). It’s also why video marketing is successful. Transacting with a real human not only reduces the chances of rejection, but it also induces the […]

Filed Under: Developing Digital Customer Loyalty, Social Media Marketing Ideas Tagged With: human marketing, humanize your business

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