I’ve been attending, speaking at, and teaching workshops for the Mequoda Summit since 2007ish. If you’re unfamiliar with Mequoda, it’s probably because you’re not a magazine, newspaper or newsletter publisher. If you are, then you’re likely one of tens of thousands of publishing professionals who look to them for research and guidance on what’s working in online publishing.
The ROI of Restaurant Social Media
A Breakdown of Restaurant Math You Need to Know In order to determine the overhead of your social media efforts versus their value, you must first understand the value of an average restaurant guest. This value will come in handy later down the line. To get the average lifetime value of a restaurant guest, we […]
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn’t catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.
PodCamp Boston in 73 Seconds and 1,458 Words
This weekend a couple of us left the BuzzFarm for the big city and stayed in Cambridge, MA for Podcamp Boston 5. We have a combined total of having attended 7 Podcamps in both Boston and New York and whole-heartedly agreed that this event was the best one yet.
Launching BuzzFarmers, or PodCamp Bound
During the next week or so, we’re getting the flamethrowers ready and the tumbleweeds rolling in order to launch BuzzFarmers. It’s been a labor of love with people who have previously been working on separate social media, design, and online marketing projects – all coming together for the “greater good.” Or, in other words, we’re […]
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