Corporate blogging best practices for CEOs who are sick of throwing money at the wall Magazine editors hate me. To be more specific, online magazine editors. At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of […]
17 Little Known Storytelling Social Media Formulas: Plant the Seeds and Watch Your Articles Grow!
[Tweet “The math is simple: Share a post once, you’ll get some clicks. Share it twice, you’ll get double.”] Your content is worthy of being shared! Put in the extra effort to make your words immortal. You’ve mastered visual storytelling and blog storytelling. Social media storytelling is your next step. Author (and former Senior Advisor […]
Hiring Blog Writers: Grow With the Help of Experts
If you’re considering hiring blog writers, here are some tips! You want a company blog, but you don’t have the resources to build and develop it yourself. We’ve heard this many times before. Often, CEOs – after coming across other great business blogs – understand that they, too, need a blog to make their company stand out […]
5 Resolutions for Building a Blog Audience
One fact of life sometimes lost in the fine print: You can’t actually proceed to the next calendar year unless you’ve made at least one official resolution before midnight of the current calendar year. Just think: All of this time, you’ve bowed to social pressures and begrudgingly tossed out a promise on Facebook to stop […]
Blog Collaboration: Inviting Different Voices to Write for Your Blog
Consider blog collaboration to spotlight new voices. One of the questions we get asked most often from our clients is who should be writing their company blog. Should it be one person, such as the CEO, or should it be a blog collaboration, featuring staff of various positions? This question isn’t an easy one to […]
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