People often sell products and services better than websites do. That’s why automated systems don’t do telesales and why door-to-door salesmen can still make a living (once you let them in). It’s also why video marketing is successful. Transacting with a real human not only reduces the chances of rejection, but it also induces the […]
A Breakdown of Restaurant Math You Need to Know In order to determine the overhead of your social media efforts versus their value, you must first understand the value of an average restaurant guest. This value will come in handy later down the line. To get the average lifetime value of a restaurant guest, we […]
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn’t catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.