Stock photography looks like stock photography. We can pick a stock photo out of a lineup and recognize it for exactly for what it is: an image that someone has produced and that thousands or millions have already seen. Unfortunately, if you intend to use it for your blog/site/promotional campaign, it can say some things […]
The Art of Visual Storytelling in Business Blogs
Visual storytelling is new for business. Businesses are used to paying a few bucks for stock photography and calling it a day, but some stock photos, especially the ones that are over-used across the web, can actually take away from your content rather than lifting it up.
Why Hiring an Illustrator Is Smarter Than Using Stock Images
There was a time when industry was defined by a select few companies making a select few products. This was great for the companies, of course, who had little competition, but not as great for consumers, who only had access to … those select few products. Luckily for the companies, those consumers didn’t know any […]
Curating Content: Make Your Business Blog a Masterpiece
Consumerism, social networking, and SEO have changed dramatically in the past five years, so much so that startups and established businesses alike are feeling overwhelmed. “When and where should I post?” and “What’s the best article we can push today?” and “How can I get a better Google PageRank?” are the questions on everyone’s minds, […]
What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing
For 11 years, Bob Ross delighted PBS viewers with The Joy of Painting, a half-hour show featuring the artist re-creating various scenes, settings, and objects on his canvas. What was brilliant about Ross was that every movement he made on the show was like watching the Buddha explain the mysteries of the universe. When you […]