Your Company Blog Isn’t Good Enough
For more than a decade we developed editorial, search, and social strategy for major magazine publishers.
Now we do it for brands, products and service companies. Because you need it.
Your customers deserve expert-written content, branded with custom graphics, and promoted respectfully by a social media copywriter.
If you were thinking about hiring a content mill because they're "cheap,"
back away slowly and learn more about Lantern's all-inclusive approach.
You'll save time and money, and your customers will thank you for respecting their intelligence.
What’s a Content Roadmap?
A Content Roadmap is a content audit and strategic plan that will tell you who your customers are on the web, what they search for, and what they want you to write about. We'll develop a 12-month editorial calendar that generates more traffic through your new revenue portal -- your company blog.
You tell us what we need to know.
Then we'll return the favor.
Identify who is most likely to search for
and buy your product online.
Product AuditConnect the dots from products to the
best type of related blog content.
Niche Keyword IdeasResearch keywords your personas are looking for
+ identify those with the least competition.
SEO'd Post Title IdeasA 1-year editorial calendar with search-optimized blog
headlines you can use to start developing content.
Copy & Paste Calls to ActionTurning blog readers into buyers through calls-to-action
written by a professional copywriter.
Editorial Calendar TemplatesPlan ahead, using our three editorial calendars
you can customize based on style and frequency.
Blog Post TemplatesGive your editors structure, even if you encourage
them to write outside the lines sometimes.
Social Media FormulasPromote your articles using more than a dozen
social media formulas that you can recycle for 12 months.
Plugin RecommendationsEnsure your content has everything in place
for optimal SEO and social promotion.
The Lantern All-Inclusive Package
If you want to join our merry band of brands-gone-publishers,
our team is at your beck and call.
Comprehensive content marketing plans that include customer personas, keyword research, blog templates, social media templates, recommendations and a 12-month editorial calendar with SEO-optimized blog titles. We offer this as a one-time purchase and as the first stage of a content marketing retainer.
After your Content Roadmap, if you love what you see, but don’t have the resources to move forward (or just want to get it off your plate), we offer a monthly content marketing package. Every month we create the content outlined in your Content Roadmap. We will research, write, optimize, edit, illustrate, publish and promote the content every month.
Lantern clients have access to à la carte items in addition to their monthly packages. This includes ongoing email marketing, additional custom illustrations for their blog posts, monthly white papers and other customizations.