Lantern

Content Marketing Adventure Company

  • Content Roadmaps
  • Content Packages
  • Pricing
  • Blog
  • About
  • Contact
  • Call Us: 413-345-2696
You are here: Home / Blogging Best Practices / 3 Excellent Reasons to Blog For Your Company
3 Excellent Reasons to Blog For Your Company

November 25, 2022 By Amanda MacArthur

3 Excellent Reasons to Blog For Your Company

Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here.

A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than your homepage, your team page, your pricing page, and even your e-commerce pages.

If you have a blog, this is where customers are most likely to land first when they arrive on your site. If you have a search-optimized blog, they’ve asked a question in Google and have arrived on a blog post that gives them a good answer, with you as their expert. A blog provides you with hundreds of pages (opportunities) to be their sherpa.

01-3-excellent-reasons-your-company-should-blog

1. People buy from other people, not businesses. The best salespeople succeed because they are really good at “peopling.” Introverts get my vibe here, but for extroverts, being a well-liked people-person is just a fact of life. Their customers consider them friends. Developing a voice on your blog is like developing a digital salesperson who answers questions when people searching within your niche come ‘a calling.

So you sell plungers, let’s say you’re plungers-r-us-dot-com. Think you can’t blog? Come up with a series of articles about unclogging toilets, and sinks, and every drain in a house or business. When people search for those topics, they’ll find you, and they’ll buy your plunger when they’re done reading your helpful article. Every business can blog. Here some blogging ideas for a variety of industries.

02-3-excellent-reasons-your-company-should-blog

2. The rest of your website isn’t search optimized enough. Sorry, friend. Even the best SEO company can’t get you found for all the search terms you want if your website is only made of a few pages. That’s one of the many good reasons to blog. If your website consists of a home page, a pricing page, a contact us page,  an about us page (you get the idea), you can only truly optimize a few of those pages for search, and only a few keywords per page. Oh, and if your SEO guys are stuffing your page with keywords, fire them.

The only way to improve search optimization is to begin creating more pages full of content that are targeted for 1-2 keywords each. A blog is the best way to do this.

03-3-excellent-reasons-your-company-should-blog

3. More people will buy when they arrive on your blog first. Have you ever tried to sell something to someone without introducing yourself first? Hi, give me money. My product is great. I swear! Then why would you expect someone to arrive on a sales page and give you money? Our clients see their highest conversion rates through blog posts. Not through paid traffic to their sales pages, but from the calls to action on their blog articles.

When blog post content offers evergreen, how-to, expert information that is related to the industry you’re in, and addresses the pain points of your customers, your blog posts will become your best “sales people” for your company. Our content is the #1 sales channel for many of our clients.

When looking for reasons to blog and developing content for your company blog, I love this template from the Content Marketing Institute. It makes sure you’re developing content that’s not only useful for you, but touches on the pain points of your target customers.

core-content-strategy-statement-template_blank

If you need help developing your corporate blogging strategy, and need a partner to develop professional, expert content, learn more about our Content Audits.

Filed Under: Blogging Best Practices

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

Comments

  1. 123 goal says

    December 2, 2021 at 2:44 am

    Is an article that has an opinion or วิธี ดู แฮ น ดิ แค ป suggestion Beneficial to society In addition to giving knowledge and thinking Also providing enjoyment The content offers a very interesting goal 123 game fact, event and story.
    General knowledge articles often contain content หวยหุ้น that is easy to understand, can be read by เกมตกปลาordinary people to increase their general knowledge in everyday life. Presenting facts Besides showing facts in the article The author may express opinions or propose sexy baccarat ideas. Beneficial to society.
    There is a way of writing invitations to read and then having an idea and enjoying เกม 11 ไฮโล that aspect of it. Appropriate content and expressions in language There is a title that is interesting to read. Tell me how interesting 123สล็อต this story is. What benefit How to help the reader? State the problem or the content area.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

business benefits of blogging

The Greatest Business Benefits of Blogging Aren’t Business As Usual

The CEO’s Guide to Corporate Blogging Best Practices

17 Little Known Storytelling Social Media Formulas: Plant the Seeds and Watch Your Articles Grow!

hiring blog writers

Hiring Blog Writers: Grow With the Help of Experts

building a blog audience

5 Resolutions for Building a Blog Audience

blog collaboration

Blog Collaboration: Inviting Different Voices to Write for Your Blog

best company blogs

Lantern’s 10 Best Company Blogs

creative blog ideas

Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees

blog post types

Blog Post Types: Use Media to Enhance Your Message

construction blog ideas

If You Build It, They Will Come: 10 Construction Blog Ideas

Categories

  • Blogging Best Practices
  • Business Therapy
  • Company Adventures
  • Company News
  • Content Marketing Strategy
  • Developing Digital Customer Loyalty
  • Entrepreneur Therapy
  • Follow Friday Video
  • Managing Writers
  • Marketing Genius
  • Non Sequitur
  • SEO Blogging for Business
  • Social Media Marketing Ideas
  • Turning Stories into Sales
  • Video Blog Ideas for Business
  • Visual Storytelling in Business
  • TWITTER
  • FACEBOOK
  • INSTAGRAM
  • LINKEDIN
  • Call Us: 413-345-2696

Lantern Content Company· A QuarterFive Media, LLC Company