This year we attended #SearchLove in Boston, an SEO conference from Distilled. We’ve been slacking on the conference circuit because biz has been growing so fast the past few years, but I’m always endlessly thankful that I attended when I do register for one. SearchLove was no different. Pat and I came back to the […]
Curating Content: Make Your Business Blog a Masterpiece
Consumerism, social networking, and SEO have changed dramatically in the past five years, so much so that startups and established businesses alike are feeling overwhelmed. “When and where should I post?” and “What’s the best article we can push today?” and “How can I get a better Google PageRank?” are the questions on everyone’s minds, […]
What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing
For 11 years, Bob Ross delighted PBS viewers with The Joy of Painting, a half-hour show featuring the artist re-creating various scenes, settings, and objects on his canvas. What was brilliant about Ross was that every movement he made on the show was like watching the Buddha explain the mysteries of the universe. When you […]
Business + Comics: Unlikely Partners in Blog Content
“BAM!” and “POW!” and “BANG!” are onomatopoeia that still come to mind when we talk about comics. Take a minute to go back and read those words, and you’ll realize that more than even seeing the word in your mind, you hear the sound of it. This is a big part of the power of […]
Must Love Collaborating: Find Creatives You Can Work With
Talking to people is a vital part of almost any business, and your creative talent is no exception. But creative people are very different than your sales force. They see the world differently. They have to. In order for them to see the world and transpose that perspective into a palpable new construct, they have […]