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December 28, 2020 By Patrick Yurick

How to Produce Email Graphics That Get Clicks

You log in to Gmail. You can see you have about 17 new messages in your “Promotions” tab. You quickly skim through. In some cases, you want to take your time to read through the entire email, but you just spent 20 minutes checking your Primary email section and responding to Facebook notifications. You want […]

Filed Under: Visual Storytelling in Business Tagged With: BuzzFarmers, email graphics

December 26, 2020 By Patrick Yurick

What Does Your Blog Typography Say About You, and Why Does It Matter?

I’m a comic book artist, and that means I think about blog typography in a very different way than most. Comics rely on typography – or what they call “lettering” in this biz – to an extreme that most people would never have considered. What makes a fist punch onomatopoeia “POW!” the right way? Well, […]

Filed Under: Visual Storytelling in Business Tagged With: blog typography

December 23, 2020 By Patrick Yurick

Seeing Is Believing: How Blog Illustration Can Make Your Customers Buy In

Good illustration is a challenge and can be time-consuming. No matter how cheap you can get an iPhone, download an app, and cut out parts of the illustration process (pen, paper, etc.), creating quality art takes dedication, patience, and concentration. One only has to watch comic artist Sara Pichelli create an entirely digital illustration in […]

Filed Under: Visual Storytelling in Business Tagged With: blog illustration

December 22, 2020 By Patrick Yurick

Business Art and Design: An Intuitive History

There are great websites out there that can give you the history of commercial illustration with facts and figures. What I’m going to do is break business art and design down according to the key points that pertain to how human beings understand imagery. Here it goes: Humanity forms. People gather in communities, creating the […]

Filed Under: Visual Storytelling in Business Tagged With: business art and design

December 18, 2020 By Patrick Yurick

What Stock Photography Says About Your Blog (and Why It’s Worth Ditching for Local Talent)

Stock photography looks like stock photography. We can pick a stock photo out of a lineup and recognize it for exactly for what it is: an image that someone has produced and that thousands or millions have already seen. Unfortunately, if you intend to use it for your blog/site/promotional campaign, it can say some things […]

Filed Under: Visual Storytelling in Business

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