Here are 30+ ways to recycle and reuse content!
Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need re-charging, you know?
In my past life, I was the managing editor for one daily online publication where I cooked up a new in-depth blog post every day. I thought that was difficult. Now that I’m managing quite a few different blogs for our clients, coming up with one idea a day seems like a breeze.
My point is that I have lots of ideas for blogs posts, and it’s kind of a hobby now. I spent a lot of time teaching the mega publishers what to do with their abundant amount of content that is still yet to be digitized, but certainly they have an advantage – lots and lots of content.
If you’re a publisher, there are tons of ways to recycle content:
- Excerpt a piece from your magazine and elaborate on it, like Glamour Magazine.
- Review your entire issue in a thoughtful story, like Budget Travel.
- Turn videos into video posts, adding unique depth, like Black Belt Magazine.
- Post a video and simply paste the transcript below it, like About.com.
- 22 more ideas for blog posts over on the Mequoda blog.
If you’re not a publisher, but own some other kind of business, there are still countless ways to come up with blog posts. Here’s a dozen examples:
- Use Facebook to ask a question and turn responses into a story, like BarkBox.
- Turn Tweets into opinion pieces, breaking news and debates, like BuzzFeed.
- Write book reviews in your niche, like Politics and Prose Bookstore.
- Review popular links and articles, like Guy Kawasaki’s Holy Kaw blog.
- Ask an expert to contribute a post, like Etsy asks their shop owners.
- … and like SEOMoz asks their community.
- Ask members of your team to write about something interesting, like Wistia.
- Give away something that helps colleagues, not just customers, like MojoTech.
- Share your foraging and shopping escapades, like Forage in Los Angeles.
- Spin your product based on what the celebrities are doing, like Trulia.
- Inform your customers about industry trends, like Zillow.
- Help customers figure out how they can afford your product, like AirBnB.
Still looking for more ideas? Get in touch with us. It’s sort of our thing.
