Has Your Well of Business Blog Ideas Dried Up?

Here are 30+ ways to recycle and reuse content!

Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need re-charging, you know?

In my past life, I was the managing editor for one daily online publication where I cooked up a new in-depth blog post every day. I thought that was difficult. Now that I’m managing quite a few different blogs for our clients, coming up with one idea a day seems like a breeze.

My point is that I have lots of ideas for blogs posts, and it’s kind of a hobby now. I spent a lot of time teaching the mega publishers what to do with their abundant amount of content that is still yet to be digitized, but certainly they have an advantage – lots and lots of content.

If you’re a publisher, there are tons of ways to recycle content:

• Excerpt a piece from your magazine and elaborate on it, like Glamour Magazine.
• Review your entire issue in a thoughtful story, like Budget Travel.
• Turn videos into video posts, adding unique depth, like Black Belt Magazine.
• Post a video and simply paste the transcript below it, like About.com.
• 22 more ideas for blog posts over on the Mequoda blog.

[Tweet “Coming up with blog ideas doesn’t need to be exhausting – it should be fun!“]

If you’re not a publisher, but own some other kind of business, there are still countless ways to come up with blog posts. Here’s a dozen examples:

• Use Facebook to ask a question and turn responses into a story, like BarkBox.
• Turn Tweets into opinion pieces, breaking news and debates, like BuzzFeed.
• Write book reviews in your niche, like Politics and Prose Bookstore.
• Review popular links and articles, like Guy Kawasaki’s Holy Kaw blog.
• Ask an expert to contribute a post, like Etsy asks their shop owners.
• … and like SEOMoz asks their community.
• Ask members of your team to write about something interesting, like Wistia.
• Give away something that helps colleagues, not just customers, like MojoTech.
• Share your foraging and shopping escapades, like Forage in Los Angeles.
• Spin your product based on what the celebrities are doing, like Trulia.
• Inform your customers about industry trends, like Zillow.
• Help customers figure out how they can afford your product, like AirBnB.

Still looking for more ideas? Get in touch with us. It’s sort of our thing.