Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques
People often sell products and services better than websites do. That’s why automated systems don’t...
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.
The ROI of Restaurant Social Media
A Breakdown of Restaurant Math You Need to Know In order to determine the overhead...
Birds of a Feather Flock Together … on Twitter
I won't let you automate your whole feed or fake a verified badge, but recently decided that buying a few followers to launch an account is a pretty good idea
Loyalty: The True Long Tail of Social Media
Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I'm thinking about sending them out to clients. All based on a single Instagram photo.
Tiny Blogging Experts: Why Wasps Would Make Great Bloggers
Imagine if wasps flew around in little pea coats, striped pants, and tiny top hats instead of going around stinging people. Wasp marketing could be the new thing – they'd just fly around whispering blogging tips in people's ears and the world would be blessed with great websites and optimized content.