Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.
Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles
Refill the SEO juice on your old articles by using a twelve-month plan of content...
Good Content and SEO Can Co-Exist
If you think great content and SEO can’t co-exist, we recommend you think again. I laugh a...
Why Grammar Nazis Are the Worst
Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately...
Why You Want More Twitter Followers (or Do You?)
The main reason people want more Twitter followers is to build credibility. For businesses, it’s a good way to show your reputation. For people, especially those looking for a job in social media, it's a way to prove influence.
How to Boost Your Blog Confidence (Or Fake it Until You Make It)
Lead with your blog just as you would in life If you’re a self-loathing blogger,...