Marketing Resources2024-05-17T04:03:26+00:00

Marketing Resources

Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.

Chicago Tribune on Twitter: The Case Study That Backs Up Engagement

April 21st, 2025|

While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.

Loyalty: The True Long Tail of Social Media

April 18th, 2025|

Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I'm thinking about sending them out to clients. All based on a single Instagram photo.

All That Twitter Lingo Jazz You Need to Know

April 17th, 2025|

This month we cooked up a bunch of Twitter lingo for About.com. I'm putting together a glossary of terms because Twitter is a beehive of jargon that scares people away before they ever really get into it.

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