Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Blog Copywriting Tip: Stop Telling People What You’re Selling
Door-to-door salesmen have a few things right. It's hard to say no to someone who's standing on your doorstep with a rusty dodge in your driveway, decorated with a "baby on board" sign. "I'll listen to what this guy has to say," you think, and an hour later you have a brand new vacuum cleaner. Face-to-face sales just work.
The ROI of Restaurant Social Media
A Breakdown of Restaurant Math You Need to Know In order to determine the overhead...
Do Your Own Stunts: Social Media Testing is More Fun Than You Think!
Marketing research is invaluable, often free, information. Having a mentor gives you someone to look up to. With eyes glossy and wide with admiration, you decide what you like about each of your mentors and try to instill those positive bits into your character. You follow the words of Regina Spektor and "take the things you like, and try to love the things you took."
Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques
People often sell products and services better than websites do. That’s why automated systems don’t...
Three Lessons From Managing a Winery on Facebook
It’s a lot of fun to have a Facebook fan base that interacts with your...
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.