Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Do Your Own Stunts: Social Media Testing is More Fun Than You Think!
Marketing research is invaluable, often free, information. Having a mentor gives you someone to look up to. With eyes glossy and wide with admiration, you decide what you like about each of your mentors and try to instill those positive bits into your character. You follow the words of Regina Spektor and "take the things you like, and try to love the things you took."
Birds of a Feather Flock Together … on Twitter
I won't let you automate your whole feed or fake a verified badge, but recently decided that buying a few followers to launch an account is a pretty good idea
Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques
People often sell products and services better than websites do. That’s why automated systems don’t...
Loyalty: The True Long Tail of Social Media
Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I'm thinking about sending them out to clients. All based on a single Instagram photo.
All That Twitter Lingo Jazz You Need to Know
This month we cooked up a bunch of Twitter lingo for About.com. I'm putting together a glossary of terms because Twitter is a beehive of jargon that scares people away before they ever really get into it.
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.