Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Loyalty: The True Long Tail of Social Media
Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I'm thinking about sending them out to clients. All based on a single Instagram photo.
Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques
People often sell products and services better than websites do. That’s why automated systems don’t...
All That Twitter Lingo Jazz You Need to Know
This month we cooked up a bunch of Twitter lingo for About.com. I'm putting together a glossary of terms because Twitter is a beehive of jargon that scares people away before they ever really get into it.
Has Your Well of Business Blog Ideas Dried Up?
Here are 30+ ways to recycle and reuse content! Every morning, I wake up with...
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.
What Stock Photography Says About Your Blog (and Why It’s Worth Ditching for Local Talent)
Stock photography looks like stock photography. We can pick a stock photo out of a...