Lantern

Content Marketing Adventure Company

Amanda MacArthur: Co-Founder + Content Director of Lantern

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Why Working from a “Coffice” Could Be Good for Your Mental Health

There’s a name for that holy-crap-I-hate-snow-and-darkness-and-where-is-the-sun syndrome that those of us in colder climates get between the months of January and March, and it’s called seasonal affective disorder (appropriately shortened to SAD.) I don’t know about you, but as a business owner working sometimes from the wee hour of the mornings right back into the […]

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Evergreen Content Is Your Greatest SEO Tool

Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]

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How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)

Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]

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BuzzFarmers is now Lantern!

After six years of questions about the success of our marijuana growing business, we’ve rebranded our content marketing company BuzzFarmers to Lantern. Specifically, Lantern Content Marketing Adventure company. I kid only slightly on the joke about our business model. People asked all the time. When we emerged as BuzzFarmers six years ago, we wanted to […]