Your social media flops for a lot of reasons, but it usually comes down to a lot more than your original content marketing effort. Let’s keep this short and simple: if your content isn’t getting shared, it doesn’t mean you’re publishing bad content. Although, it might. Social media flops much more often than it succeeds. Sometimes […]
The most important thing to recognize is that this employee doesn’t know the value of his knowledge, and might not even be “bored” with his industry, but doesn’t realize which parts are fascinating to a consumer. That’s the challenge, telling a guy who’s in the trenches every day, which pieces are most interesting to those who aren’t.
Successful corporate blogs have seven things in common, plus a little heart, and a little structure If you run a company, and you have a website that attempts to make a sale, accept new subscribers, or generate new leads – you can benefit from a corporate blog. On successful corporate blogs – a blog post is […]
If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]
20+ writers talk about how to write a first paragraph that captures the attention of everyone who reads it I’m sweating right now, because if you stop reading in the next few sentences, it’s completely my fault. This first paragraph is the dealmaker or the dealbreaker. If I blow it, you’ll never scroll down to […]