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Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

March 23, 2023 By Amanda MacArthur

Social Media Flops: 6 Reasons Why Your Content Doesn’t Get Shared

social media flops

Your social media flops for a lot of reasons, but it usually comes down to a lot more than your original content marketing effort. Let’s keep this short and simple: if your content isn’t getting shared, it doesn’t mean you’re publishing bad content. Although, it might. Social media flops much more often than it succeeds. Sometimes […]

Filed Under: Content Marketing Strategy Tagged With: social media

March 14, 2023 By Amanda MacArthur

Why Blog? Because There Are No Boring Industries, Really!

The most important thing to recognize is that this employee doesn’t know the value of his knowledge, and might not even be “bored” with his industry, but doesn’t realize which parts are fascinating to a consumer. That’s the challenge, telling a guy who’s in the trenches every day, which pieces are most interesting to those who aren’t.

Filed Under: Turning Stories into Sales

March 13, 2023 By Amanda MacArthur

The 7 Habits of Highly Successful Corporate Blogs

Successful corporate blogs have seven things in common, plus a little heart, and a little structure If you run a company, and you have a website that attempts to make a sale, accept new subscribers, or generate new leads – you can benefit from a corporate blog. On successful corporate blogs – a blog post is […]

Filed Under: SEO Blogging for Business Tagged With: successful corporate blogs

March 8, 2023 By Amanda MacArthur

How to Create Buyer Personas That Attract & Convert

how to create a buyer persona

If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]

Filed Under: Blogging Best Practices Tagged With: buyer persona, buyer persona examples, buyer personas, how to create buyer personas

February 21, 2023 By Amanda MacArthur

How to Write a First Paragraph That Sucks in Readers

20+ writers talk about how to write a first paragraph that captures the attention of everyone who reads it I’m sweating right now, because if you stop reading in the next few sentences, it’s completely my fault. This first paragraph is the dealmaker or the dealbreaker. If I blow it, you’ll never scroll down to […]

Filed Under: Blogging Best Practices

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