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Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

April 14, 2021 By Amanda MacArthur

How to Boost Your Blog Confidence (Or Fake it Until You Make It)

Lead with your blog just as you would in life If you’re a self-loathing blogger, then you probably don’t want anyone to read your work. It’s awful, terrible, the worst thing anyone has ever read! Because of this, your blog confidence is low and you don’t SEO your blog posts (nobody’s looking for them anyway!), […]

Filed Under: SEO Blogging for Business

April 13, 2021 By Amanda MacArthur

Bad SEO: Two Reasons to Fire Your SEO Company Immediately

If SEO promises sound too good to be true, they probably are. Every company that sells services will actively look for work. For some, it’s by attending networking events. For others, it’s by looking for gigs found online. We like to mix in a little of both, but we also happen to be one of […]

Filed Under: SEO Blogging for Business Tagged With: bad seo

April 12, 2021 By Amanda MacArthur

Tiny Blogging Experts: Why Wasps Would Make Great Bloggers

Imagine if wasps flew around in little pea coats, striped pants, and tiny top hats instead of going around stinging people. Wasp marketing could be the new thing – they’d just fly around whispering blogging tips in people’s ears and the world would be blessed with great websites and optimized content.

Filed Under: SEO Blogging for Business Tagged With: blogging experts

April 11, 2021 By Amanda MacArthur

Best Search Engine Submission Tools

On some farms, they just throw typewriters into haystacks. The villagers come and they forage for the typewriter. Then they go home, write a novel, and toss it into another haystack. Eventually someone finds the novel, and if they like it, they read it, if they don’t they just keep on throwing.

Filed Under: SEO Blogging for Business Tagged With: best search engine tools

April 10, 2021 By Amanda MacArthur

Evergreen Content Is Your Greatest SEO Tool

Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]

Filed Under: SEO Blogging for Business Tagged With: evergreen content

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How to Boost Your Blog Confidence (Or Fake it Until You Make It)

Bad SEO: Two Reasons to Fire Your SEO Company Immediately

Tiny Blogging Experts: Why Wasps Would Make Great Bloggers

Best Search Engine Submission Tools

Evergreen Content Is Your Greatest SEO Tool

Has Your Well of Business Blog Ideas Dried Up?

Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles

Good Content and SEO Can Co-Exist

The Art of Visual Storytelling in Business Blogs

Why Your Homepage Sucks (And How a Better Blog Can Help it Out)

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