After six years of questions about the success of our marijuana growing business, we’ve rebranded our content marketing company BuzzFarmers to Lantern. Specifically, Lantern Content Marketing Adventure company. I kid only slightly on the joke about our business model. People asked all the time. When we emerged as BuzzFarmers six years ago, we wanted to […]
About Amanda MacArthur
How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)
Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]
More Than Words: How the Best Company Blogs Rise to Fame
The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]
14 Awesome Take-Aways from #SearchLove
This year we attended #SearchLove in Boston, an SEO conference from Distilled. We’ve been slacking on the conference circuit because biz has been growing so fast the past few years, but I’m always endlessly thankful that I attended when I do register for one. SearchLove was no different. Pat and I came back to the […]
Social Media Flops: 6 Reasons Why Your Content Doesn’t Get Shared
Your social media flops for a lot of reasons, but it usually comes down to a lot more than your original content marketing effort. Let’s keep this short and simple: if your content isn’t getting shared, it doesn’t mean you’re publishing bad content. Although, it might. Social media flops much more often than it succeeds. Sometimes […]
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