Lantern

Content Marketing Adventure Company

Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

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Why Grammar Nazis Are the Worst

Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately you’re an idiot. I’ve said in the past that blog comments are the quarters in a blogger’s tip jar, but leaving a comment about a typo or grammar is like tipping your waiter with a booger. Someone who truly cares […]

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Why Every Startup Should Have a Blog

Illustrated by Sarah Steenland One of my favorite startup stories is of Scott Heiferman, co-founder and CEO of Meetup. He had carried fancy titles at companies like Sony and never thought he’d be getting into the game of a startup that fostered a local community. That is, until September 11 happened, and he found himself living […]