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Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

December 1, 2023 By Amanda MacArthur

How to Create Buyer Personas That Attract & Convert

how to create a buyer persona

If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]

Filed Under: Blogging Best Practices Tagged With: buyer persona, buyer persona examples, buyer personas, how to create buyer personas

November 16, 2023 By Amanda MacArthur

How to Write a First Paragraph That Sucks in Readers

20+ writers talk about how to write a first paragraph that captures the attention of everyone who reads it I’m sweating right now, because if you stop reading in the next few sentences, it’s completely my fault. This first paragraph is the dealmaker or the dealbreaker. If I blow it, you’ll never scroll down to […]

Filed Under: Blogging Best Practices

November 4, 2023 By Amanda MacArthur

How to Sell Any Product With One Blog Post

how to sell any product

Do you know how to sell any product, just through good content and a call to action? Folks don’t take blogs seriously – they think blogs are for stay-at-home-moms and amateur cooks with good cameras. And those are certainly the folks winning at Pinterest. Heck, my amateur cooking blog gets 50K unique visitors per month […]

Filed Under: SEO Blogging for Business Tagged With: how to sell any product

October 23, 2023 By Amanda MacArthur

The CEO’s Guide to Corporate Blogging Best Practices

Corporate blogging best practices for CEOs who are sick of throwing money at the wall Magazine editors hate me. To be more specific, online magazine editors. At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of […]

Filed Under: SEO Blogging for Business Tagged With: Corporate Blogging Best Practices

September 27, 2023 By Amanda MacArthur

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

This headline archetype has been used since the printing press began printing, however, sites like UpWorthy have brought it back into vogue (and out of vogue), and other sites have jumped on the bandwagon. Now they’re being called UpWorthy headlines.

Filed Under: SEO Blogging for Business Tagged With: catchy headlines, curiosity gap headlines, upworthy headlines

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10 Blog Post Ideas for Accounting Software Companies

10 Blog Post Ideas for Help Desk Startups

how to create a buyer persona

How to Create Buyer Personas That Attract & Convert

10 Hotel Blog Post Ideas to Attract Eager Vacationers

9 Blog Types for Attracting Intelligent Audiences

The Basic Needs of a Startup Marketing Blog (Plus 8 Blog Reviews)

12 Restaurant Blogging Ideas for a Michelin Star-Worthy Restaurant Blog

5 Fun Blog Ideas for August to Jazz Up Your Company Blog

How to Use Infographics to Make your Blog More Awesome (Plus a Template!)

A Skimmable How-To Blog Post Template Readers Will Love

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