Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

August 7, 2022 By Amanda MacArthur

Tiny Blogging Experts: Why Wasps Would Make Great Bloggers

Imagine if wasps flew around in little pea coats, striped pants, and tiny top hats instead of going around stinging people. Wasp marketing could be the new thing – they’d just fly around whispering blogging tips in people’s ears and the world would be blessed with great websites and optimized content.

August 6, 2022 By Amanda MacArthur

Best Search Engine Submission Tools

On some farms, they just throw typewriters into haystacks. The villagers come and they forage for the typewriter. Then they go home, write a novel, and toss it into another haystack. Eventually someone finds the novel, and if they like it, they read it, if they don’t they just keep on throwing.

August 5, 2022 By Amanda MacArthur

Evergreen Content Is Your Greatest SEO Tool

Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]

August 4, 2022 By Amanda MacArthur

Has Your Well of Business Blog Ideas Dried Up?

Here are 30+ ways to recycle and reuse content! Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need […]

August 3, 2022 By Amanda MacArthur

Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles

Refill the SEO juice on your old articles by using a twelve-month plan of content recycling on Twitter. Illustrated by David Flanagan I’ve been working with Mequoda, a marketing, training, and web development company for magazine publishers, for more than seven years. One of the things I love about them, and one of the reasons why […]