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Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

August 15, 2022 By Amanda MacArthur

Twitter Fun With Local Writers

This month, we had a bunch of wonderful people interview for new jobs at BuzzFarmers. Most recently, I asked our top candidates to submit three writing samples (paid, thankyouverymuch), one of which focusing on Twitter. As you might know, I run the Twitter.About.com site, and thought this would be a good chance to test their […]

Filed Under: SEO Blogging for Business

August 14, 2022 By Amanda MacArthur

Why Grammar Nazis Are the Worst

Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately you’re an idiot. I’ve said in the past that blog comments are the quarters in a blogger’s tip jar, but leaving a comment about a typo or grammar is like tipping your waiter with a booger. Someone who truly cares […]

Filed Under: SEO Blogging for Business Tagged With: grammar nazis

August 11, 2022 By Amanda MacArthur

Startup Blogs: The Non-Crappy Approach to SEO and Social Media

Illustrated by Sarah Steenland Let’s be honest … most approaches to search engine optimization (SEO) and social media, when executed by a business, are a little crappy. Spammy, even. Me, me, me, buy, buy, buy, sign up, sign up, sign up, beta, beta, beta, crap, crap, crap. There are a few startup gems out there, and […]

Filed Under: SEO Blogging for Business Tagged With: startup blogs

August 10, 2022 By Amanda MacArthur

Why Every Startup Should Have a Blog

Illustrated by Sarah Steenland One of my favorite startup stories is of Scott Heiferman, co-founder and CEO of Meetup. He had carried fancy titles at companies like Sony and never thought he’d be getting into the game of a startup that fostered a local community. That is, until September 11 happened, and he found himself living […]

Filed Under: SEO Blogging for Business

August 9, 2022 By Amanda MacArthur

How to Boost Your Blog Confidence (Or Fake it Until You Make It)

Lead with your blog just as you would in life If you’re a self-loathing blogger, then you probably don’t want anyone to read your work. It’s awful, terrible, the worst thing anyone has ever read! Because of this, your blog confidence is low and you don’t SEO your blog posts (nobody’s looking for them anyway!), […]

Filed Under: SEO Blogging for Business

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Business Art and Design: An Intuitive History

Twitter Fun With Local Writers

Why Grammar Nazis Are the Worst

Blog Audience Lesson: Who’s Really Reading Your Blog?

What Stock Photography Says About Your Blog (and Why It’s Worth Ditching for Local Talent)

Startup Blogs: The Non-Crappy Approach to SEO and Social Media

Why Every Startup Should Have a Blog

How to Boost Your Blog Confidence (Or Fake it Until You Make It)

Bad SEO: Two Reasons to Fire Your SEO Company Immediately

Tiny Blogging Experts: Why Wasps Would Make Great Bloggers

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