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Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

January 28, 2023 By Amanda MacArthur

The CEO’s Guide to Corporate Blogging Best Practices

Corporate blogging best practices for CEOs who are sick of throwing money at the wall Magazine editors hate me. To be more specific, online magazine editors. At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of […]

Filed Under: SEO Blogging for Business Tagged With: Corporate Blogging Best Practices

January 2, 2023 By Amanda MacArthur

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

This headline archetype has been used since the printing press began printing, however, sites like UpWorthy have brought it back into vogue (and out of vogue), and other sites have jumped on the bandwagon. Now they’re being called UpWorthy headlines.

Filed Under: SEO Blogging for Business Tagged With: catchy headlines, curiosity gap headlines, upworthy headlines

December 12, 2022 By Amanda MacArthur

Twitter Fun With Local Writers

This month, we had a bunch of wonderful people interview for new jobs at BuzzFarmers. Most recently, I asked our top candidates to submit three writing samples (paid, thankyouverymuch), one of which focusing on Twitter. As you might know, I run the Twitter.About.com site, and thought this would be a good chance to test their […]

Filed Under: SEO Blogging for Business

December 11, 2022 By Amanda MacArthur

Why Grammar Nazis Are the Worst

Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately you’re an idiot. I’ve said in the past that blog comments are the quarters in a blogger’s tip jar, but leaving a comment about a typo or grammar is like tipping your waiter with a booger. Someone who truly cares […]

Filed Under: SEO Blogging for Business Tagged With: grammar nazis

December 8, 2022 By Amanda MacArthur

Startup Blogs: The Non-Crappy Approach to SEO and Social Media

Illustrated by Sarah Steenland Let’s be honest … most approaches to search engine optimization (SEO) and social media, when executed by a business, are a little crappy. Spammy, even. Me, me, me, buy, buy, buy, sign up, sign up, sign up, beta, beta, beta, crap, crap, crap. There are a few startup gems out there, and […]

Filed Under: SEO Blogging for Business Tagged With: startup blogs

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Hiring Blog Writers: Grow With the Help of Experts

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5 Resolutions for Building a Blog Audience

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Blog Collaboration: Inviting Different Voices to Write for Your Blog

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Blog Post Types: Use Media to Enhance Your Message

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