Lantern

Content Marketing Adventure Company

Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

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How to Create Buyer Personas That Attract & Convert

If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]

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The CEO’s Guide to Corporate Blogging Best Practices

Corporate blogging best practices for CEOs who are sick of throwing money at the wall Magazine editors hate me. To be more specific, online magazine editors. At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of […]