Amanda MacArthur: Co-Founder + Content Director of Lantern

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

September 4, 2021 By Amanda MacArthur

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

This headline archetype has been used since the printing press began printing, however, sites like UpWorthy have brought it back into vogue (and out of vogue), and other sites have jumped on the bandwagon. Now they’re being called UpWorthy headlines.

August 18, 2021 By Amanda MacArthur

Twitter Fun With Local Writers

This month, we had a bunch of wonderful people interview for new jobs at BuzzFarmers. Most recently, I asked our top candidates to submit three writing samples (paid, thankyouverymuch), one of which focusing on Twitter. As you might know, I run the Twitter.About.com site, and thought this would be a good chance to test their […]

August 17, 2021 By Amanda MacArthur

Why Grammar Nazis Are the Worst

Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately you’re an idiot. I’ve said in the past that blog comments are the quarters in a blogger’s tip jar, but leaving a comment about a typo or grammar is like tipping your waiter with a booger. Someone who truly cares […]

August 14, 2021 By Amanda MacArthur

Startup Blogs: The Non-Crappy Approach to SEO and Social Media

Illustrated by Sarah Steenland Let’s be honest … most approaches to search engine optimization (SEO) and social media, when executed by a business, are a little crappy. Spammy, even. Me, me, me, buy, buy, buy, sign up, sign up, sign up, beta, beta, beta, crap, crap, crap. There are a few startup gems out there, and […]

August 13, 2021 By Amanda MacArthur

Why Every Startup Should Have a Blog

Illustrated by Sarah Steenland One of my favorite startup stories is of Scott Heiferman, co-founder and CEO of Meetup. He had carried fancy titles at companies like Sony and never thought he’d be getting into the game of a startup that fostered a local community. That is, until September 11 happened, and he found himself living […]