If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]
20+ writers talk about how to write a first paragraph that captures the attention of everyone who reads it I’m sweating right now, because if you stop reading in the next few sentences, it’s completely my fault. This first paragraph is the dealmaker or the dealbreaker. If I blow it, you’ll never scroll down to […]
Do you know how to sell any product, just through good content and a call to action? Folks don’t take blogs seriously – they think blogs are for stay-at-home-moms and amateur cooks with good cameras. And those are certainly the folks winning at Pinterest. Heck, my amateur cooking blog gets 50K unique visitors per month […]
Corporate blogging best practices for CEOs who are sick of throwing money at the wall Magazine editors hate me. To be more specific, online magazine editors. At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of […]
This headline archetype has been used since the printing press began printing, however, sites like UpWorthy have brought it back into vogue (and out of vogue), and other sites have jumped on the bandwagon. Now they’re being called UpWorthy headlines.