Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
The ROI of Restaurant Social Media
A Breakdown of Restaurant Math You Need to Know In order to determine the overhead...
Three Lessons From Managing a Winery on Facebook
It’s a lot of fun to have a Facebook fan base that interacts with your...
Tiny Blogging Experts: Why Wasps Would Make Great Bloggers
Imagine if wasps flew around in little pea coats, striped pants, and tiny top hats instead of going around stinging people. Wasp marketing could be the new thing – they'd just fly around whispering blogging tips in people's ears and the world would be blessed with great websites and optimized content.
Birds of a Feather Flock Together … on Twitter
I won't let you automate your whole feed or fake a verified badge, but recently decided that buying a few followers to launch an account is a pretty good idea
Loyalty: The True Long Tail of Social Media
Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I'm thinking about sending them out to clients. All based on a single Instagram photo.
All That Twitter Lingo Jazz You Need to Know
This month we cooked up a bunch of Twitter lingo for About.com. I'm putting together a glossary of terms because Twitter is a beehive of jargon that scares people away before they ever really get into it.