Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Five Tips for Writing a Video Blog Script
So, you have a video blog coming up, eh? Been there! You probably need one...
Pinterest SEO Tips: An Excuse to Pin, or a Waste of Time on the “Idiot Box”?
My grandmother used to call the television the “idiot box.” One minute in front of...
Startup Blogs: The Non-Crappy Approach to SEO and Social Media
Illustrated by Sarah Steenland Let’s be honest … most approaches to search engine optimization (SEO) and...
Why Every Startup Should Have a Blog
Illustrated by Sarah Steenland One of my favorite startup stories is of Scott Heiferman, co-founder and...
Blog Copywriting Tip: Stop Telling People What You’re Selling
Door-to-door salesmen have a few things right. It's hard to say no to someone who's standing on your doorstep with a rusty dodge in your driveway, decorated with a "baby on board" sign. "I'll listen to what this guy has to say," you think, and an hour later you have a brand new vacuum cleaner. Face-to-face sales just work.
The Art of Visual Storytelling in Business Blogs
Visual storytelling is new for business. Businesses are used to paying a few bucks for stock photography and calling it a day, but some stock photos, especially the ones that are over-used across the web, can actually take away from your content rather than lifting it up.