Good case studies are packed with valuable information. Deep analysis is hardwired into any well-crafted case study. Research, comparisons, and interviews are conducted, and a body of knowledge is shared – which is especially wonderful when you’re the reader! So, why use case studies in your business blog content? In other words, why be the […]
About Chris Sturk
Keep Your Blog’s Fire Burning by Repurposing Content
The “set it and forget it” mentality has no place in business blogging. There’s a lot of value in the content you share with the world. If you’ve taken the time to craft it – with quality, accuracy, research, and relevance – you must get the most out of it. Below, we’ll take a look […]
New to Content Creation? Start With a Business Blog Style Guide!
If you’re a startup or an established company expanding editorial operations and committing resources to an original content campaign, producing an internal blog style guide is one of the first projects you’ll undertake. A blog style guide allows you to put your plans into action with efficiency, consistency, and all sorts of other “-cies” that […]
Blog Optimization: An SEO Primer for Beginners
If you don’t have a strong working knowledge of blog optimization, you’ll have a hard time getting ranked in search engines. By now, many businesses understand that SEO is a major audience development strategy used by digital publishers, organic digital marketers, and any website owner that recognizes the potential in search. As an SEO writer, […]
What an Audience Wants: Does Blog Post Length Matter?
Content publishers are still wondering whether they should play the short game or go long. It’s an interesting conundrum that we face in the digital world, because some of our audience members only want to consume content quickly. Other audiences want content that’s thorough, similar to what would be found in magazines or newsletters. But […]
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