If you’re a startup or an established company expanding editorial operations and committing resources to an original content campaign, producing an internal blog style guide is one of the first projects you’ll undertake. A blog style guide allows you to put your plans into action with efficiency, consistency, and all sorts of other “-cies” that […]
Blog Optimization: An SEO Primer for Beginners
If you don’t have a strong working knowledge of blog optimization, you’ll have a hard time getting ranked in search engines. By now, many businesses understand that SEO is a major audience development strategy used by digital publishers, organic digital marketers, and any website owner that recognizes the potential in search. As an SEO writer, […]
What an Audience Wants: Does Blog Post Length Matter?
Content publishers are still wondering whether they should play the short game or go long. It’s an interesting conundrum that we face in the digital world, because some of our audience members only want to consume content quickly. Other audiences want content that’s thorough, similar to what would be found in magazines or newsletters. But […]
Editorial Planning: A Publishing Calendar for Your Posts
Every blog deserves an editorial calendar. This will ensure that you’re publishing content at a steady frequency. It will also help your editorial planning so your best content is ready to run. Once you decide on a schedule, stick to it. Publishing content three to five days each week is always a good idea, because […]
Writer Primer: Why Is SEO Necessary, and Why Do Some Bloggers Resist It?
I love writing. I love it for the the creative aspect, of course. The ability to use words for spreading energy and emotional impact is a powerful gift. Then, there’s sharing information. Learning is a lifelong process, and the knowledge we gain each and every day can change our lives. Is there a better feeling […]
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