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About Chris Sturk

Chris Sturk is a Writer at Lantern. He has edited and written thousands of articles and white papers about best-practice blogging and search engine optimization. Chris has also written about investing, marketing, hiking, health, the outdoors, music, sound and publishing.

Chris is an herbalist, loves to hike, make music, write, and he plays the Gong.

June 5, 2023 By Chris Sturk

New to Content Creation? Start With a Business Blog Style Guide!

If you’re a startup or an established company expanding editorial operations and committing resources to an original content campaign, producing an internal blog style guide is one of the first projects you’ll undertake. A blog style guide allows you to put your plans into action with efficiency, consistency, and all sorts of other “-cies” that […]

Filed Under: SEO Blogging for Business Tagged With: blog style guide, BuzzFarmers

June 2, 2023 By Chris Sturk

Blog Optimization: An SEO Primer for Beginners

If you don’t have a strong working knowledge of blog optimization, you’ll have a hard time getting ranked in search engines. By now, many businesses understand that SEO is a major audience development strategy used by digital publishers, organic digital marketers, and any website owner that recognizes the potential in search. As an SEO writer, […]

Filed Under: SEO Blogging for Business Tagged With: blog optimization, BuzzFarmers, how to seo a blog post, seo primer

May 31, 2023 By Chris Sturk

What an Audience Wants: Does Blog Post Length Matter?

Content publishers are still wondering whether they should play the short game or go long. It’s an interesting conundrum that we face in the digital world, because some of our audience members only want to consume content quickly. Other audiences want content that’s thorough, similar to what would be found in magazines or newsletters. But […]

Filed Under: SEO Blogging for Business Tagged With: blog post length, BuzzFarmers

May 28, 2023 By Chris Sturk

Editorial Planning: A Publishing Calendar for Your Posts

Every blog deserves an editorial calendar. This will ensure that you’re publishing content at a steady frequency. It will also help your editorial planning so your best content is ready to run. Once you decide on a schedule, stick to it. Publishing content three to five days each week is always a good idea, because […]

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, editorial planning

May 26, 2023 By Chris Sturk

Writer Primer: Why Is SEO Necessary, and Why Do Some Bloggers Resist It?

I love writing. I love it for the the creative aspect, of course. The ability to use words for spreading energy and emotional impact is a powerful gift. Then, there’s sharing information. Learning is a lifelong process, and the knowledge we gain each and every day can change our lives. Is there a better feeling […]

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, is seo necessary

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New to Content Creation? Start With a Business Blog Style Guide!

10 Fitness Blog Ideas for Savvy Businesses Who Sell Exercise and Health Products

Curating Content: Make Your Business Blog a Masterpiece

Blog Optimization: An SEO Primer for Beginners

What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing

What an Audience Wants: Does Blog Post Length Matter?

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Business + Comics: Unlikely Partners in Blog Content

Editorial Planning: A Publishing Calendar for Your Posts

Connecting With Customers Starts With Targeting Your Audience

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