To define content marketing, one must start with the fact that it has changed the business world forever. Why? Because content marketing isn’t about the trickery, lies, and overinflation so often used in traditional marketing. We define content marketing as a process of thoroughly informing your audience who you are and what you do by […]
About Chris Sturk
Cool Blog Titles for Company Blogs We Like (and Some We Don’t)
If you’re in charge of creating or managing your company blog, are you using cool blog titles or something boring? Most business people know that creativity is important, but it isn’t necessarily top of mind in all endeavors. After all, business-as-usual and creativity aren’t exactly aligned. Companies started looking at blogs differently once e-commerce and blogging became […]
Blog Writers For Hire: Finding a Creative/Marketing Hybrid
When seeking blog writers for hire, look for someone who has more than just a way with words. Hiring a great blogger is like buying the right pair of shoes; some might look good on the surface, but once you try them on for size, issues can arise. Two writers with similar experience or backgrounds […]
The Greatest Business Benefits of Blogging Aren’t Business As Usual
Blahty blahty blah blah, business benefits of blogging, blahty blah, cliche, cliche, cliche – sounds familiar? Have you read one, or two, or eleven articles already this year discussing the business benefits of blogging? Of course you have. They’re everywhere. These articles often include lists of blogging best practices that make blogging feel stiff. Like […]
Lesson, Plan: Why Use Case Studies on Your Business Blog?
Good case studies are packed with valuable information. Deep analysis is hardwired into any well-crafted case study. Research, comparisons, and interviews are conducted, and a body of knowledge is shared – which is especially wonderful when you’re the reader! So, why use case studies in your business blog content? In other words, why be the […]
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