Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]
How to Write SEO Headlines That Supercharge Your Content
SEO headlines don’t compromise your posts – they empower them. If you’re not using SEO headlines on your business blog, you might as well not use any headlines at all – which would just be weird and ungainly. All great content is the sum of its parts – from the copy to the graphics to […]
More Than Words: How the Best Company Blogs Rise to Fame
The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]
7 Chiropractic Blog Topics To Realign Your Marketing
Does your marketing strategy suffer from subluxations? It might be time give your chiropractic blog topics an adjustment. The first time I went to a chiropractor, I was pretty nervous. I didn’t know what to expect and thanks to the movies, I was reasonably sure there was a fine line between a cervical spinal adjustment […]
Social Media Flops: 6 Reasons Why Your Content Doesn’t Get Shared
Your social media flops for a lot of reasons, but it usually comes down to a lot more than your original content marketing effort. Let’s keep this short and simple: if your content isn’t getting shared, it doesn’t mean you’re publishing bad content. Although, it might. Social media flops much more often than it succeeds. Sometimes […]
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