If you’re a startup or an established company expanding editorial operations and committing resources to an original content campaign, producing an internal blog style guide is one of the first projects you’ll undertake. A blog style guide allows you to put your plans into action with efficiency, consistency, and all sorts of other “-cies” that […]
10 Fitness Blog Ideas for Savvy Businesses Who Sell Exercise and Health Products
Gyms, apps, running shoes, books, video, supplements, energy bars, massage therapy, wearable tech, workout clothes, and … yes … Shake Weights. Fitness is an industry. And there are thousands upon thousands of businesses competing for segments of segments of still more segments in that industry. If you’re a startup or a company struggling to stand […]
Curating Content: Make Your Business Blog a Masterpiece
Consumerism, social networking, and SEO have changed dramatically in the past five years, so much so that startups and established businesses alike are feeling overwhelmed. “When and where should I post?” and “What’s the best article we can push today?” and “How can I get a better Google PageRank?” are the questions on everyone’s minds, […]
Blog Optimization: An SEO Primer for Beginners
If you don’t have a strong working knowledge of blog optimization, you’ll have a hard time getting ranked in search engines. By now, many businesses understand that SEO is a major audience development strategy used by digital publishers, organic digital marketers, and any website owner that recognizes the potential in search. As an SEO writer, […]
What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing
For 11 years, Bob Ross delighted PBS viewers with The Joy of Painting, a half-hour show featuring the artist re-creating various scenes, settings, and objects on his canvas. What was brilliant about Ross was that every movement he made on the show was like watching the Buddha explain the mysteries of the universe. When you […]
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