Do you know how to sell any product, just through good content and a call to action? Folks don’t take blogs seriously – they think blogs are for stay-at-home-moms and amateur cooks with good cameras. And those are certainly the folks winning at Pinterest. Heck, my amateur cooking blog gets 50K unique visitors per month […]
What You Can Learn From The Best Corporate Blogs
If you want to add your company to the best corporate blogs list, we can teach you how. At the end of 2014, we created a best-of list highlighting 10 company blogs we thought were doing really great things. As you can imagine, these blogs are killing SEO, writing the best content, and amassing a bunch […]
10 Business Blogging Best Practices: A Lantern Special Edition Bonanza
First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]
Successful Businesses Define Content Marketing by Trust & Quality
To define content marketing, one must start with the fact that it has changed the business world forever. Why? Because content marketing isn’t about the trickery, lies, and overinflation so often used in traditional marketing. We define content marketing as a process of thoroughly informing your audience who you are and what you do by […]
10 Ways of Repurposing Blog Content Like a Magician
Repurposing blog posts is a surefire way to make your audience gasp in awe and delight. But how do some companies do it? How do they get so much out of one blog post, like they’re pulling an unending multicolored handkerchief out of their maw? At the risk of suffering the same fate as G.O.B. Bluth […]
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