If you think the only tools you have are the ones to build houses and complete construction projects, you might want to take another look in your toolbox! Your company has the know-how, education, and experience to attract and convert potential customers, while keeping your current clients informed with a wide range of construction blog ideas. […]
Branding Personality: Let Your Readers Get to Know You
If you’re working on company branding, personality in blog posts will make you stand out from the crowd! With the advent of social media came public discussions about companies that people like, and also companies people don’t. If your customers or competition are discussing your brand online, why not join in? Even better, why not […]
10 Accounting Blog Topics for Firms Who Want Better Numbers
Keeping the books, balancing budgets, and preparing people’s taxes couldn’t possibly make for compelling content, right? Wroooooong! With quality control, smart research, and attention to presentation, we believe anything can make for compelling content – provided that content is valued as a real driver of revenue. But if there were ever a challenge to that […]
How to Interview Someone for an Article: 5 Best Practices
Illustrated by Fahren Feingold When I was a teenager, I tore through Woodward and Bernstein’s All the President’s Men and The Final Days like a fisher cat attacking that porcupine who loves corn on the cob. Then I devoured all of Woodward’s solo work, marveling at his cultivation of sources and formidable interviewing ability. When […]
Lesson, Plan: Why Use Case Studies on Your Business Blog?
Good case studies are packed with valuable information. Deep analysis is hardwired into any well-crafted case study. Research, comparisons, and interviews are conducted, and a body of knowledge is shared – which is especially wonderful when you’re the reader! So, why use case studies in your business blog content? In other words, why be the […]
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