Consider blog collaboration to spotlight new voices. One of the questions we get asked most often from our clients is who should be writing their company blog. Should it be one person, such as the CEO, or should it be a blog collaboration, featuring staff of various positions? This question isn’t an easy one to […]
Lantern’s 10 Best Company Blogs
Do you ever get the sense that life is just one big series of lists, an unfurled scroll cascading down across days, weeks, months, and decades like a dropped roll of toilet paper with words on it, armorized as a Slinky? We’ve got our to-do lists and grocery lists. Our guest lists and our bucket […]
Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees
If you’re looking for creative blog ideas, consider using well-written testimonials. When I’m looking to make a big purchase, I want to know how others who’ve made similar purchases feel about their decisions. Think about how often you lean on your peers’ advice when it comes to making choices. Brides want to read customer testimonials […]
Blog Post Types: Use Media to Enhance Your Message
With so many different blog post types to relay your brand’s story, how do you figure out where to begin? You know your story, but how are you going to tell it? It’s easy to think of a blog post and automatically assume it will include only words. While words are important for SEO reasons, […]
If You Build It, They Will Come: 10 Construction Blog Ideas
If you think the only tools you have are the ones to build houses and complete construction projects, you might want to take another look in your toolbox! Your company has the know-how, education, and experience to attract and convert potential customers, while keeping your current clients informed with a wide range of construction blog ideas. […]
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