“Let the beauty we love be what we do.” — Jalal ad-Din Muhammad Rumi What is it that drives you; that nips at the parts of your soul exposed, and propels your world into action? For me, it’s progression. The recognition of the path I’m walking, as the consistent gradient grows more angled. Legacy publishers […]
How to Overcome Writer’s Block: Tips for All Writers
Trying to learn how to overcome writer’s block? Try these tips to kickstart your creativity Oh, writer’s block, my old friend – or shall I say, enemy? I’ve struggled for years with writer’s block. I’d whine to my writing colleagues about how hard I was trying, but yet, the muse still wasn’t there. I couldn’t write a […]
Shh…Try Out These Content Blogging Experimentation Secrets
New to content blogging? Experimentation can teach you what works best for your blog. Think you know what your audience wants from you? If you’ve done your research, it’s likely that you’re keyed into what your customers want to read. Do you have a public relations, marketing, and analytics team? Even better! You’re probably on […]
Content Recycling: The Power of Search Engine Re-optimization
How we’ve used content recycling and SEO re-optimization to boost traffic 14% with no new content I’ve been working in content marketing for nearly a decade, and there’s always something new to learn. Building audiences organically through search engines and social media is constantly changing, particularly in the realm of search engine optimization. As a quick primer […]
Warning: You’re Losing Money by Not Hiring a Blog Expert
Or… How I became a blog expert in my first year working at Lantern I always knew that working at Lantern would be a great fit for my career, so when I was offered the position as a managing editor, I jumped at the chance. To be honest, I thought my years of blogging and my graduate writing degree […]
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