If you’re considering hiring blog writers, here are some tips! You want a company blog, but you don’t have the resources to build and develop it yourself. We’ve heard this many times before. Often, CEOs – after coming across other great business blogs – understand that they, too, need a blog to make their company stand out […]
5 Resolutions for Building a Blog Audience
One fact of life sometimes lost in the fine print: You can’t actually proceed to the next calendar year unless you’ve made at least one official resolution before midnight of the current calendar year. Just think: All of this time, you’ve bowed to social pressures and begrudgingly tossed out a promise on Facebook to stop […]
Blog Collaboration: Inviting Different Voices to Write for Your Blog
Consider blog collaboration to spotlight new voices. One of the questions we get asked most often from our clients is who should be writing their company blog. Should it be one person, such as the CEO, or should it be a blog collaboration, featuring staff of various positions? This question isn’t an easy one to […]
Lantern’s 10 Best Company Blogs
Do you ever get the sense that life is just one big series of lists, an unfurled scroll cascading down across days, weeks, months, and decades like a dropped roll of toilet paper with words on it, armorized as a Slinky? We’ve got our to-do lists and grocery lists. Our guest lists and our bucket […]
Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees
If you’re looking for creative blog ideas, consider using well-written testimonials. When I’m looking to make a big purchase, I want to know how others who’ve made similar purchases feel about their decisions. Think about how often you lean on your peers’ advice when it comes to making choices. Brides want to read customer testimonials […]
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