After six years of questions about the success of our marijuana growing business, we’ve rebranded our content marketing company BuzzFarmers to Lantern. Specifically, Lantern Content Marketing Adventure company. I kid only slightly on the joke about our business model. People asked all the time. When we emerged as BuzzFarmers six years ago, we wanted to […]
How to Write SEO Headlines That Supercharge Your Content
SEO headlines don’t compromise your posts – they empower them. If you’re not using SEO headlines on your business blog, you might as well not use any headlines at all – which would just be weird and ungainly. All great content is the sum of its parts – from the copy to the graphics to […]
How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)
Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]
More Than Words: How the Best Company Blogs Rise to Fame
The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]
10 Blog Post Ideas for CRM Companies to Make Killer Conversions
These blog post ideas for CRM companies will shake up run-of-the-mill content and drive waves of potential sales and customer service professionals to your site. Before I get into these exciting blog post ideas for CRM companies, let me tell you why I appreciate CRM (and all management systems) more than your average Joe. The first […]
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