New to content blogging? Experimentation can teach you what works best for your blog. Think you know what your audience wants from you? If you’ve done your research, it’s likely that you’re keyed into what your customers want to read. Do you have a public relations, marketing, and analytics team? Even better! You’re probably on […]
Content Recycling: The Power of Search Engine Re-optimization
How we’ve used content recycling and SEO re-optimization to boost traffic 14% with no new content I’ve been working in content marketing for nearly a decade, and there’s always something new to learn. Building audiences organically through search engines and social media is constantly changing, particularly in the realm of search engine optimization. As a quick primer […]
Warning: You’re Losing Money by Not Hiring a Blog Expert
Or… How I became a blog expert in my first year working at Lantern I always knew that working at Lantern would be a great fit for my career, so when I was offered the position as a managing editor, I jumped at the chance. To be honest, I thought my years of blogging and my graduate writing degree […]
How to Write a First Paragraph That Sucks in Readers
20+ writers talk about how to write a first paragraph that captures the attention of everyone who reads it I’m sweating right now, because if you stop reading in the next few sentences, it’s completely my fault. This first paragraph is the dealmaker or the dealbreaker. If I blow it, you’ll never scroll down to […]
The Best Blog Titles are Honest
I’ll be honest with you. This post is not about how to cut shapes into your bananas while hanging out with your imaginary friends. Although the image above might have you excited to learn. We’re all about visual storytelling, so one of the benefits of working at BuzzFarmers is that we have illustrators. That means we have […]
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