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You are here: Home / Company News / BuzzFarmers is now Lantern!
BuzzFarmers is now Lantern!

September 25, 2016 By Amanda MacArthur

BuzzFarmers is now Lantern!

After six years of questions about the success of our marijuana growing business, we’ve rebranded our content marketing company BuzzFarmers to Lantern. Specifically, Lantern Content Marketing Adventure company.

I kid only slightly on the joke about our business model. People asked all the time.

When we emerged as BuzzFarmers six years ago, we wanted to represent the organic growth a company blog could achieve by producing the right type of content, crafted really well by skilled artisans, and deployed by world-class marketers. The “farm” theme brought us an office with cubicles that looked like sheds, and more tin farm animals than you could count.

It was a fun theme that we loved, but then the term “content farms” popped up. And given our dedication to locally-sourced talent and handcrafted content, suddenly “farm” wasn’t a positive word we wanted to connect with our brand, especially when our focus is solely on content.

Today we re-emerge with a new sense of duty to serve our content marketing clients as Lantern Content Marketing Adventure Company. We continue to serve as the light that guides curious strangers to our client’s products. We continue on our very focused path of turning company blogs into the #1 source of marketing-qualified sales leads for all of our clients.

The photo above is from this weekend, where we had a little shindig with our incredibly talented team and their families for a little BBQ and a little wiffle ball. We’re so happy they’re on this journey with us, because we couldn’t do it without them!

Filed Under: Company News

About Amanda MacArthur

Amanda is Co-Founder and Content Director at Lantern. She guides our team of writers, designers, and social media copywriters to create compelling content every week for our clients.

Before Lantern, Amanda ran the research arm of a consultancy for magazine publishers where she taught blogging and social media workshops to editors at Harvard, F + W, Time Inc. Condé Nast, Dwell Media and Bonnier.

Now she uses her industry experience to turn brands into publishers who are generating a significant amount of their revenue through organic search traffic to their blog.

She also loves dogs, is the author of a best-selling cookbook, geocaching, road trips, rock mining and exploring new wine trails.

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