If you’re going to use Twitter, Facebook, and other networks as a part of your original content campaign – and you must! – do it right with these social media netiquette standards. Fact: The world’s all-time-great master of manners had the last name “Post.” Coincidence? No way. “Manners are a sensitive awareness of the feelings […]
Ask Chad: Email Newsletter Best Practices
“Ask Chad” is our new series based on a composite character developed from every interaction we’ve had with “those” kinds of marketers. We decided to name him Chad Wyndemere, from Wyn-Win Marketing. You know this guy – you know you do. Hey, Chad – I’m curious to hear your company’s take on email newsletter best practices. […]
Why Businesses Who Blog Do Better in Social Media
Maybe it’s because I write for a living, but I don’t know how businesses without blogs find things to say on social media. They can’t talk about themselves all day, so they’re camping out, sharing other people’s stuff, and roasting someone else’s marshmallows over a fire of opportunity. Burn, baby, burn!
15 Social Media Gift Ideas for #SocialMedia Lovers
Illustrated by David Flanagan “Damn girl, you can eat.” Those words were the first sweet nothings that Patrick ever tweeted to me. We met on Twitter. I was in the midst of a daylong food road trip with some friends for my birthday, and Patrick was in utter shock when he stumbled upon my feed full […]
Three Lessons From Managing a Winery on Facebook
It’s a lot of fun to have a Facebook fan base that interacts with your content. At the same time, it can get a little overwhelming and lead to mistakes. I handled the social media marketing at Adams County Winery for three years and loved seeing our page grow from just over 1,000 to nearly […]