Does your marketing strategy suffer from subluxations? It might be time give your chiropractic blog topics an adjustment.
The first time I went to a chiropractor, I was pretty nervous. I didn’t know what to expect and thanks to the movies, I was reasonably sure there was a fine line between a cervical spinal adjustment and getting a broken neck. My saving grace was that I knew a few chiropractors. Unfortunately, they weren’t local to me, so I took a chance on the first person listed in the phone book.
Back to the story in a second, but if you’re looking for chiropractic blog topics for your business, there are at least three in that first paragraph. For instance, over 8,000 people every month search Google for “What does a chiropractor do?” So it seems that a lot of people aren’t too sure what to expect when they visit a chiropractor.
When I left that first appointment, I had a much better idea of what a chiropractic visit was like. Since then, I’ve also learned that there are some vastly different approaches to chiropractic treatments. Now I’m happy to say that I have a chiropractor I adore, and although I don’t make appointments with her as often as I’d like, I look forward to them with a lot of excitement.
Looking back, I realize that those early appointments didn’t need to be such a mystery. Had that first chiropractor had a blog on the business website, I could have avoided a lot of the anxiety going into the appointments. And while I could benefit as a patient, a good website blog can also offer business benefits.
A blog is an easy way to communicate with patients who, in many cases, you haven’t met yet. You might not even know they exist. A blog is an introduction to your work, your values, and your treatments. Through a blog, you offer your patients something of value – pain relief ideas, healthy lifestyle tips, or answers to questions. The best blogs can attract new patients while they also work to keep your current and even past patients in your circle of care.
A business blog adds a dynamic element to your website, it gives you material for your social media feeds, and it advertises your business, all at the same time. But to do that, you have to get a few things in order. The first, and arguably the most important, is finding the chiropractic blog topics that patients are looking for and create posts around that.
An introduction to keywords
Keywords and keyword phrases are what you type into the Google search bar when you want to look something up. At its most basic, there are three parts to using those keywords effectively in your blog, and the first part is finding keywords that people are looking for. For instance, you may have come across this article by searching for “chiropractic blog topics.” This phrase doesn’t have the search volume that “What does a chiropractor do” has. It’s not even close. However, keywords also have to make sense for your audience.
In this case, I’m writing to people working in chiropractic offices who may be looking for new marketing ideas. That’s a much more defined group. And that’s the second part of working with keywords – using keywords that YOUR audience is looking for. You could probably get a lot of website traffic by posting cute internet cats, but that’s not the same audience that is looking for a chiropractor.
The third part of using keywords is in looking at the competition. A keyword with a lot of competition won’t benefit you as much as one with less competition. As long as there are people searching for your keyword (and you may be surprised by what people are and are not looking for), you have a chance of being discovered. So for instance, my keyword phrase for this post has a small niche audience, but there also isn’t a lot of competition. So my three-part keyword strategy here is:
- Find a phrase people are looking for.
- Do the research to find out if that keyword is for the right audience.
- Explore the competition to see if I have a chance of reaching my audience.
If you’re reading this, I’ve hopefully been successful in combining these three elements.
Now on to the reason you’re here. As promised, here are chiropractic blog topics you are free to use. For each keyword, there are suggested titles, a suggested call to action (because you want your blog reader to call you or sign up for your emails or take some similar action), and an example of a chiropractic office using these techniques.
The keywords (in red) have a decent search volume and low competition. Change the titles if you like, but the keywords have to remain as they are. In Google’s eyes, “lower neck pain” and “low neck pain” aren’t the same thing.
7 Chiropractic blog topics you can use today
1. Help your prospective patients
Title: How to Find a Good Chiropractor
Suggested Call to Action: A good chiropractor is like a good friend – always there to pick you up when you need a hand. Call us today and learn why chiropractic medicine is your key to feeling better.
There’s a lot to like about Chiro One Wellness Centers’ blog. Their topics range from healthy eating to exercise to pain relief tips and so much more. They also have two actions their readers can take: sign up for email updates or download a free ebook. Both actions require readers to share their email address, and, therefore, sign up to receive regular emails – aka marketing.
2. Answer questions
Title: Why it’s a Good Idea to Visit Your Chiropractor for Headaches
Suggested Call to Action: You know you can come to us for back pain, but did you know you can visit your chiropractor for headaches, too? Click our online scheduler to book an appointment and start feeling better right away.
Markson Chiropractic, in Plantation, FL hits a number of education-centered topics on their blog. The Very Under-Appreciated Cervical Spine offers a brief anatomical description of the cervical spine, and Chiropractic for Headache Relief relays how chiropractic care can help headache sufferers. Best of all, it’s non-jargony, and they include an active link to their contact page at the end of each post.
3. Share your expertise
Title: What’s a Chiropractor Going to do for My Leg Pain?
Suggested Call to Action: Chiropractic care may be known best for relieving back pain, but what’s a chiropractor going to do if you have leg pain? Schedule your free assessment today to find out how you can start walking without pain.
McKim Chiropractic has been blogging for some time. They have 44 pages of blog posts dating back to 2012. This is a business that understands the importance of blogging. I would guess that new patients have an easy time figuring out what to expect when they walk into one of McKim Chiropractic’s clinics. Their call to action is subtle; an active link takes you to the contact page of the location closest to you.
4. Put your patients at ease
Title: Is a Sports Medicine Chiropractor right for you?
Suggested Call to Action: You don’t have to be an Olympic athlete to benefit from an appointment with a sports medicine chiropractor. In fact, overuse injuries can happen to anyone. Call today to schedule your appointment.
Lakeside Sports Chiropractic Center & Motorsports Rehab knows that clients have questions, especially after a traumatic event like an automobile accident. Though they refer to themselves as a sports chiropractic center, their blog touches on issues that any patient could relate to: neck pain, better sleep, and, of course, enhancing sports performance. And their blog posts end with a live link to their appointments page. Good move!
5. Offer DIY pain relief
Title: Don’t Let Lower Neck Pain Leave You on Your Back
Suggested Call to Action: Find relief from lower neck pain. Schedule an appointment with us today and let us help you get on the road to recovery.
Core Chiropractic, in Houston, TX, isn’t shy about posting blog articles. They have more than 200 blog posts on their website, and they seem to do an excellent job of mixing video in, too. This is a business that takes to heart the idea that sharing something of value is a great marketing tool. Along with their blog, they also have a full page of posture and stretching exercises, and very clear FAQ sections for both prospective and current patients. They make it exceptionally easy to book an appointment with a very obvious link to an appointment calendar.
6. Remind them why good posture is important
Title: Chiropractic Treatment for Neck Pain: What to Expect
Suggested Call to Action: A lot of people ask what chiropractic treatment for neck pain is like. The truth is that the treatment depends on a lot of factors, including the cause and origin of the pain. Call us for a free consultation, and we’ll work together to create a treatment plan customized for you.
Joint Ventures has seven locations in the greater Boston area with more than three dozen healthcare practitioners on staff, including physical therapists, massage therapists, and chiropractors. With such a wide range of modalities, their blog can cover a lot of ground, yet they stay focused on writing articles that any of their patients could find helpful. Text Neck is a prime example of this, as is their short video for headache relief, Self Sub Occipital Release Technique.
7. Share your personality
Title: Can I Be Too Injured to Get Chiropractic Treatment for Lower Back Pain?
Suggest Call to Action: Don’t write off chiropractic treatment for lower back pain because you think you might be too injured for an adjustment. There’s more than one way to address pain, and we can work with you to customize a treatment that will help you feel better. Book your appointment with our secure online appointment scheduler.
One thing I love about the ProActive Chiropractic blog is the personality evident in the writing. While titles like Pain makes you a pain in the ass! may turn away some potential clients, it also brings a fallible, human element to the blog. Bedside manner is somewhat subjective, but I think most of us can relate to the idea of a doctor who isn’t above the aches and pains that we all experience. I also appreciate the fact that they include references any time they mention a study.
Don’t make these mistakes with your chiropractic blog topics
Ok, now that you’ve read through these examples, you may have developed a few ideas about what to do with your blog.
- Find an appropriate keyword with limited competition.
- Write something your patients and future patients will find useful.
- Include a call to action – usually to schedule a consultation or appointment, but getting people on your mailing list is equally valid (as long as you send them emails somewhat regularly).
- Don’t be afraid to be personable.
There are also a few things you should NOT do. If this were an appointment, this is the part where your patient is about to leave the office, and you tell them not to wrestle bears for three weeks. Why? Well, wrestling a bear (or lifting heavy objects or vigorously exercising) may not make that bulging disc any worse, but it could, and it certainly won’t help matters.
The same is true of your blog. And to be perfectly honest, I came across more than a few examples while I was looking for chiropractic blogs to feature here. Here are some of the most frequent problems I noticed.
Using duplicate content
Your practice is unique. Shouldn’t your blog be unique, too? There’s nothing wrong with getting your blog content from an outside source. As content producers, we are that “outside source” for our clients who don’t have the time or interest in writing for their blog. But that content should be exclusive to your practice. I saw the same stretching article, images and all, on at least a dozen chiropractic business blogs. It may be a less expensive way to get content, but you often get what you pay for, which brings me to…
Grammar and spelling errors
We all make mistakes when we write. When it happens now and then, it’s not a big deal. But when you read several articles on a blog, each with multiple grammar, spelling, and formatting problems, it doesn’t reflect well on that chiropractic office.
No call to action
Imagine this scenario: I have back pain. I google “back pain relief” and come across your blog article that describes the benefits of chiropractic adjustments for relieving back pain. Good so far, right? I get to the end of the article, and there’s no call to action – no appointment link, no invitation to call your office, nothing. So I google, “chiropractor near me” and your competitor comes up – that one you really don’t get along with. Guess who I call for an appointment? And yes, I might keep looking to find your office, but I might not. You did the work of “selling” me an appointment; don’t let someone else reap the rewards.
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