How to convert more customer service professionals into subscribers of your help desk software Thing I’ve learned: There are very few help desk startups and veteran customer service companies who have blogs. And many of the ones that do have blogs have them hidden. Why? Why are you hiding this valuable sales tool? Digging through page after page […]
Warning: You’re Losing Money by Not Hiring a Blog Expert
Or… How I became a blog expert in my first year working at Lantern I always knew that working at Lantern would be a great fit for my career, so when I was offered the position as a managing editor, I jumped at the chance. To be honest, I thought my years of blogging and my graduate writing degree […]
Good Content and SEO Can Co-Exist
If you think great content and SEO can’t co-exist, we recommend you think again. I laugh a little whenever a so-called content expert bashes SEO and says something to the tune of “shut up and write great content,” as if great content and SEO cannot co-exist. Something that some of these folks forget is that Google also encourages […]
7 Chiropractic Blog Topics To Realign Your Marketing
Does your marketing strategy suffer from subluxations? It might be time give your chiropractic blog topics an adjustment. The first time I went to a chiropractor, I was pretty nervous. I didn’t know what to expect and thanks to the movies, I was reasonably sure there was a fine line between a cervical spinal adjustment […]
The Most Important Part of your Coffee Shop Marketing Plan is Missing
Try these seven blog post ideas to give your coffee shop marketing plan some buzz I drank coffee for a long time before I understood what the “buzz” was about. Coffee was utilitarian. In fact, one could argue that it was the coffee flavor I liked more so than an actual cup of coffee. You […]