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You are here: Home / SEO Blogging for Business / 10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients
10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients

January 10, 2023 By Shawn Badgley

10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients

When can you start?

If you’ve been on a long and grueling job search, these words are like music to your ears, sweeter than Betty and Vanna White duetting on piano and harp, respectively. If you’re the one offering a job, you love asking the question, because it means you’ve found the right candidate after a challenging search of your own.

But you’re not here to find employees, are you? You’re not looking for a job, either. You’re gainfully employed as an executive at a staffing agency that already has a great staff of its own in place, right? You’re reading this because your business blog is either underperforming or nonexistent.

So, when can you start? When can you start improving your company’s web presence with an original content campaign that attracts a niche audience and drives revenue?

Immediately.

10 Recruitment Blog Ideas

Here’s how: 10 recruitment blog ideas to get you going. As always, we’ve highlighted the keywords in red. They’ll give you a leg up on the thousands of other headhunters, job finders, career matchers, and temp placers doing business today by turning your otherwise well-meaning but lackluster blog into an entertaining and informative sales tool. Your content can help establish you as an industry leader, educate and widen your talent pool, and instill trust while generating enthusiasm among clients.

[Tweet “Your content can establish you as an industry leader, expand audience, & generate enthusiasm.”]

1. Track Industry Trends

Title: How to Use Social Media for Recruitment

Suggested Call to Action: “Ready to use social media to find new talent but not sure where to start? Try our tested methods, and when they work, sign on for our other recruitment services to maximize your hiring power.”

International recruiting firm Aerotek features their well-designed and -executed blog front and center, dividing it into “Career Advice” and “Industry News.” Their smart posts – like this one about an emerging trend in the workforce – are supplemented with ample opportunities to interact with their sales department, with buttons like “Tell Us Your Staffing Needs.”

recruitment blog ideas


 2. Guide Them to Your Product

Title: Informational Interviewing: Learning About Possible Career Paths

Suggested Call to Action: “Embarking on a new career begins before you become one of our recruitment candidates. The first step is finding out what might work for you by asking the right questions of professionals who can provide the answers!”

Murray Resources in Houston sets a strong example for companies looking to showcase testimonials and issue powerful calls to action. Their content opens the door, and tactics like these close the deal. This post lends valuable advice to  people considering a career change, i.e.,  future match candidates and potential clients.

recruitment blog ideas


3. Strive for Shareable Content

Title: Warm Up Your Job Search With Summer Networking

Suggested Call to Action: “How did you spend last summer? Interning? Sunbathing? Traveling? Sleeping till noon in your old room? This year, how about some summer networking to find your dream job?”

Proven’s services skew a little younger and tech-ier, and their varied content stays on point while offering a little bit of everything: company news, employee profiles, job fair alerts, and – most importantly – shareable how-tos like this post. The only thing job searchers search for more than jobs are networking opportunities.

recruitment blog ideas


4. Help Employers Solve Problems

Title: How to Retain Staff When Your Top Talent Is Leaving

Suggested Call to Action: “Your business is only as strong as your staff. We’re here to help you hold on to your talent – and to help you find new employees.”

Charlotte’s TalentBridge has a lot going for their blog, including cohesive content, timely articles, and skillfully integrated calls to action. They could improve upon design and art to make their blog even more attractive, as many companies could! Writing a post about why your talent is leaving, as TalentBridge has done here, is a perfect topic to attract their target audience – a business who will soon be looking to recruit!

recruitment blog ideas


5. Establish Your Authority

Title: Why Effective Workplace Communication Is So Crucial

Suggested Call to Action: “Our clients – both employers and job seekers – are vetted to make sure they have the capacity to communicate and get on the same page. For more than 15 years, we’ve matched them up with unparalleled success. Give us a call if you’re in – or on – the market.”

RealStreet Staffing specializes in construction, engineering, and architectural job placement for executives. Their content-rich recruitment blog ideas admirably reflect and reinforce their expertise, but better SEO would likely bring in even more visitors – and more business. For instance, any keyword research they might have done is either out of date (remember – you can always refresh your posts and your optimization) or wasn’t as strong as it could have been to begin with. Keywords like “effective employee communication” and “effective communication” have way too much competition (ranging from hundreds of thousands to more than 2 million pages). My suggestion above, on the other hand, currently averages a respectable 260 searches a month, while facing only 22,400 competing pages.

recruitment blog ideas


6. Offer Tricks of the Trade

Title: Marketing Yourself for a Job: 10 Tips

Suggested Call to Action: “For freelancers and contractors, it’s tough to toot your own when you’re always working or looking for work. Try these 10 tips to make things a little easier, and let us know how it goes!”

Befitting their name and target audience, The Creative Group runs an exceptional blog with stylish design and a strong marketing perspective. Every element of their content delivery is airtight. This useful article – which provides a service to freelancers and contractors – draws on advice from multiple professionals, each of whom is shouted-out alongside their company’s website. There are links to white papers, well-placed sharing buttons, and an overall welcoming niche vibe.recruitment blog ideas


7.  Leverage Your Experience

Title: Acquiring Salary Negotiation Skills Can Change Your Career

Suggested Call to Action: “Struggling with your current salary and wondering when to make your move? Here are some dos and don’ts from employees who have learned the hard way before hitting the jackpot. What has worked for you in the past?”

The Hired Guns is another cool recruitment service for creatives, with a metric ton of premium-quality content on their blog that prospective employees and employers can access for free. Their evidence-based and anecdotal posts strike a nice balance, and an impressive roster of contributors – including Ryan Galloway of Contently – boasts a trove of combined experience. Again, this is a post that appeals to potential clients: newer members of the workforce who, if they’re like most professionals in this day and age, will switch jobs and even careers over the course of their lifetimes.

recruitment blog ideas


8. Ease Their Worries With Resources

Title: Interview Tips for Managers New to the Hiring Process

Suggested Call to Action: “Sometimes, interviewers are more stressed out than interviewees, especially when they’re unprepared. These tips will get your ready and help you represent your company in the best way possible, while finding the best possible candidates. It’s what we do!”

The blog of Tampa’s Hiregy is all about the free resources – white papers, toolboxes, and an email newsletter – which can do wonders for your traffic conversion. They also feature articles that cover the questions we can sometimes be afraid to ask. This post also shows the advantage that staffing agencies have over most companies when it comes to original content campaigns. Their recruitment blog ideas can target two audiences: job searchers and job providers.

recruitment blog ideas


9. Turn Your Blog Into a Team Player

Title: How to Improve Company Culture

Suggested Call to Action: “Ready to take your team-building to the next level? Our recruitment services are built on bold ideas – let us share some with you!”

Adecco demonstrates how your blog can funnel into other aspects of your business. This post – albeit one that could use a boost in content quality and quantity – does an excellent job of promoting one of the agency’s excellent webinars, with multiple calls to action.

recruitment blog ideas


10. Find the Right Audience

Title: Are Career Certification Programs Worth It?

Suggested Call to Action: “Are you at a crossroads in your career and figuring out how to equip yourself with the skills necessary to climb the ladder? Let’s take a look at career certification programs to see if they’re right for you. We’ll cut through the hype and give you the facts, just as we do with our placement services.”

With a comprehensive and helpful blog, Robert Half (they also own The Creative Group) zeroes in on niche traffic by asking and answering specific questions. In addition, they deftly link to archival content, which helps keep visitors on the website. This gradually expands their audience and increases the odds of securing new clients. Even if you don’t immediately convert readers into customers, their loyalty – via repeat visits, email subscriptions, and social sharing – will pay off.

recruitment blog ideas


These recruitment blog ideas are a perfect match for staffing agencies who need help with their online presence. Original content campaigns are ideal for firms in this field: People are always searching for work, and companies are always searching for good candidates. Hot topics, how-tos, industry news, and other opportunities to share your knowledge are endless.

Looking for some feedback on your business blog? Any advice for us when it comes to our recruitment blog ideas? Let us know in the comments!

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, recruitment blog ideas

About Shawn Badgley

Shawn Badgley is a Writer at Lantern. His experience in digital publishing and communications proves crucial in his successful collaborations with Lantern clients. He has written about culture – business, technology, media, health, sports, arts, and entertainment – for outlets including The Austin Chronicle, where he was senior editor. He also served as Interactive Content Manager at South by Southwest, and has worked with dozens of campaigns on messaging, media relations, and outreach efforts.

For Lantern, Shawn has managed company blogs about wellness, nutrition, publishing and marketing.

Comments

  1. Lillian Moore says

    March 5, 2015 at 10:31 am

    Great info.

    Reply
  2. Richard Rosner says

    May 5, 2015 at 11:30 pm

    This was cutting edge information! Thanks for the great advise that I can share with my staffing team.

    Reply
  3. devis says

    July 22, 2015 at 9:36 am

    Amazing blog, staffing organizations has awesome staff its could call its own set up i totally concur with point.
    thanks

    Reply
  4. Alex Meirowski says

    July 30, 2015 at 7:51 am

    Thanks for this article – we just created our own recruiting campaign http://cookiesforfree.com/

    Reply
  5. Reoagile says

    September 4, 2015 at 5:39 am

    I am currently consulting with a small recruitment company

    Reply
  6. Reneilwe Khumalo says

    September 4, 2015 at 6:18 am

    Part of my specialty is blog writing and creating a blog for a small company called http://www.zigo.co.za and we are working on creating a blog that will provide relevant job hunting information. Our unemployment rates in South Africa are quite high and recruitment agencies play a pivotal role in challenging this issue head on. Thank you for the resurces.

    Reply
  7. Jeremy Smithfield says

    March 25, 2016 at 4:30 pm

    These are some great tips regarding how to get the most out of SEO. It can be very challenging at first to get your company out there. This provides some great tips that I hope will help Professional Recruiters as they continue to grow and help employers find potential employees.

    Reply
  8. Tina D. Skelton says

    March 27, 2016 at 1:48 pm

    Very useful and analytical information! My Future Consulting Inc. also helps very much to solve the problems of job seekers. They provide the best executive placements service in Chicago. You can check it out http://www.myfutureconsulting.com/

    Reply
  9. The Gurkha says

    April 4, 2016 at 2:44 am

    Thanks for sharing those ideas to help staffing firms find more clients. You can check the link below for recruitment agency in Nepal.
    http://www.thegurkha.com/

    Reply
  10. The Gurkha says

    April 12, 2016 at 4:19 am

    Nice article about recruitment agency!! You can check out the following site if are searching for a reliable recruitment agency in Nepal.
    http://www.thegurkha.com/

    Reply
  11. Latanya Martell says

    June 15, 2016 at 7:22 am

    Thank you so much for sharing. you can always check the the link below for reliable
    recruitment agency in Nepal.http://www.thegurkha.com/

    Reply
  12. Horizon smith says

    June 17, 2016 at 7:11 am

    Thakur you, you are providing very god information regarding
    IT Staffing Services
    we are also provieding
    IT Staffing Services
    so you can chack it our services.

    Reply
  13. Recruitment Admin says

    July 4, 2016 at 2:32 am

    Running a recruitment agency is
    never easy. Thanks so much for laying the facts straight. Start-ups and
    struggling firms should definitely read this for inspiration!

    Reply
  14. Stella says

    July 11, 2016 at 6:25 am

    Great post

    Reply
  15. Search Results Media says

    July 18, 2016 at 9:21 am

    Thanks for this awesome tips.. I will definitely look forward to implement it. Keep Sharing it helps..

    Reply
  16. Ofelia Walford says

    August 10, 2016 at 1:59 am

    Hello it is my first post on this website and to start with I would like to thank for the great quality information,
    which I were able to find in this and all previous posts, it really helped me a lot. regards,
    ddimnepal

    Reply
  17. anniemagnum21 says

    September 21, 2016 at 8:36 am

    Simply amazing article! I also can share my experience in files merging. BTW, there is an online service through which you can merge any PDF files, the link is here https://goo.gl/rzjHaV.

    Reply
  18. Gerald Brown says

    November 11, 2016 at 6:43 am

    I agree that a recruitment agency should establish their authority and let their prospective clients know their past experiences in the field of recruitment. Also, having a website that provides valuable information such as the agency’s sales performance and number of registered workers can attract more clients. Indeed, one can assess the agency’s reliability by visiting its website. For those who are searching for a reliable recruitment agency, this website may help you out – http://oldham.kpir.co.uk/recruitment-oldham.html.

    Reply
  19. Cruz Charleston says

    November 17, 2016 at 2:21 am

    Amazing post! Thanks a lot for sharing this perfect article.I really, really appreciate your time and efforts for writing such a quality article.
    I just loved it.

    regards,
    Cruz

    Reply
  20. Tony haydon says

    November 29, 2016 at 5:13 am

    What a Fantastic Blog !! that’s exactly what i was looking for. please visit http://www.thegurkha.com/blog/1/manpower-agency-in-nepal.html for fine and genuine information if you are looking overseas job.

    Reply
  21. Venessa Miller says

    May 24, 2017 at 12:48 am

    Your content can help establish you as an industry leader, educate and widen your talent pool, and instill trust while generating enthusiasm among clients. Good work.

    Reply
  22. Jen Hajime says

    June 6, 2017 at 6:58 am

    I just wrote a piece on my blog about the rise of elite domestic staffing. The need for highly educated nannies, estate managers, personal assistants, and housekeepers is on the rise as the number of millionaires worldwide is over 17.4 million!

    https://nynomads.com/2017/06/the-new-domestics/

    Reply
  23. pavani kasa says

    November 1, 2017 at 2:56 am

    Thanks for sharing your information. I will be waiting for your further write.Thanks for sharing !
    Consultancy in Hyderabad.

    Reply
  24. Nspire Recruitment says

    December 29, 2017 at 2:45 am

    Hi, Thanks for sharing this article. Recruitment Agencies often specialize in certain industries and types of jobs. They are the best people to ask for advice on what the job market looks like currently. Nspire Recruitment specialising in ICT recruitment solutions across Government, Corporate, Consulting, Outsource & Manage Services, Banking and Finance industry sectors. Visit https://nspirerecruitment.com.au/ to know more.

    Reply
  25. Aarnain says

    February 5, 2018 at 6:04 am

    special skills and knowledge associated with any trade or profession. I know a few tricks of the trade that make things easier. please click the below link
    Recruitment Companies In Hyderabad

    Reply
  26. Daniel Mccartney says

    June 18, 2018 at 7:40 am

    Hey,
    Great Blog !
    Thanks for sharing information staffing firm. your content used to our Business Growth. I Would like to suggest http://www.ismartrecruit.com is best recruitment software. It’s Provide multiple features and Complete Multilingual Staffing Software.

    Thanks !!!

    Reply
  27. AERC says

    September 13, 2018 at 5:08 am

    Great website and blog post. This article is very informative and valuable on blogging ideas that I can apply to my work as a blogger.

    backdoor placements

    Reply
  28. PDQ says

    October 15, 2018 at 4:22 am

    This article is a very good source of valuable information, it’s very useful to us. Thank you for taking time to make this kind of great article and for sharing this to us.

    Temp in Dallas

    Reply
  29. Linktrix Manpower says

    March 28, 2019 at 8:09 am

    These are quite helpful ideas Shawn, but being a content creator, I loved the idea of searching of shareable content the most. I still think content is the king and you should be able to provide the viewers with the information they are looking for. Hence, all the manpower staffing services agencies should focus on this seriously.

    Reply
  30. Recruitzi says

    July 17, 2019 at 10:54 am

    I Read your blog and this blog is so effective and useful i have website how give these kind of feature here is link :
    https://recruitzi.com/

    Reply
  31. Ta Solutions says

    April 17, 2020 at 11:02 am

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  32. Ta Solutions says

    April 17, 2020 at 11:02 am

    Thank for publishing a very informative post. Every post of yours is very awesome, we feel satisfied by reading it. Please keep writing such a post further.
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  33. Andrew Hally says

    June 11, 2020 at 4:04 am

    Good collection of recruitment and staffing information. Sharing the in-n-out of staffing. V2Soft is an recruitment firm offering the service past 21 years in the USA and India for permanent jobs and contract staffing services.

    Reply
  34. Panorama India Consultancy says

    January 30, 2021 at 5:13 am

    Thanks for this article.

    Panorama India consultancy is job placement, career consulting, human resource consulting & business management company in Haldwani and recruitment company in haldwani. We are providing the best service for our customers. We always do our best for deserving clients, satisfaction and pleasure are our first priorities.

    Reply
  35. Panorama India Consultancy says

    February 13, 2021 at 1:34 am

    Panorama India consultancy is job placement, career consulting, human resource consulting & business management company in Haldwani and Recruitment company in haldwani. We are providing the best service for our customers. We always do our best for deserving clients, satisfaction and pleasure are our first priorities.

    Reply
  36. Cory James says

    March 23, 2021 at 11:08 am

    Hey,
    very Informative Blog.
    Thank you for sharing. I agreed with most of the points and I would like to Suggest you check RecruitBPM The Most valued Applicant tracking system for small businesses. if you are searching affordable recruiting agency you can check virtelligence.

    Reply
  37. Nummero says

    May 29, 2021 at 2:19 am

    Thank you for sharing your blog, seems to be useful information can’t wait to dig deep!

    Reply
  38. Sree says

    July 15, 2021 at 2:32 am

    Good post. I love the idea of having a blog because it’s an opportunity to educate and inspire others. A recruitment blog is good to have people being informed about the various job opportunities. One such idea is to have software that regulates and streamlines the process; we at https://hrapp.in/ suggest our clients get it implemented to spend their valuable time in other work.

    Reply
  39. Job Store Consulting says

    April 26, 2022 at 3:29 am

    It’s stunning. Very informative blog and thanks for sharing valuable content always Keep blogging for us.
    Job consultant in Coimbatore
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    Reply
  40. Job Store Consulting says

    May 5, 2022 at 7:54 am

    It’s stunning. Very informative blog and thanks for sharing valuable content always Keep blogging for us.
    Job consultant in Coimbatore

    Reply
  41. Sakshi Singh says

    May 16, 2022 at 9:20 am

    This is an amazing blog. It has become very important for recruiters to focus on hiring the right candidate and before they carry on with a an extremely hectic process, the good news is that technology has shown its advancement for them also. There are several tech screening platform to enable this automation of hiring and recruitment for them through technical skills assessment test!

    Reply
  42. Manav Verma says

    June 22, 2022 at 7:17 am

    Thanks for sharing your information. I will be waiting for your further write.Thanks for sharing !
    Vanator RPO

    Reply
  43. Sonia says

    August 19, 2022 at 5:09 am

    Thanks for sharing your information. I will be waiting for your further write.Thanks for sharing ! Nice article about recruitment agency!! You can check out the following site if are searching for a reliable recruitment agency in Saudi Arabia and KSA.
    https://www.robbertmurray.com/

    Reply
  44. TrueGigs - Temp Staffign Agency says

    November 15, 2022 at 3:29 pm

    Awesome Blog I Read the features and I know about one blog who provides staff can they use the same for their on boarding Please check out.
    https://truegigs.com

    Reply
  45. Olive Green Consulting says

    November 29, 2022 at 3:26 am

    Hey, that’s amazing content on your blog; we also offer an IT recruitment agency in Bengaluru, Karnataka. For more information, visit our website at http://www.olivegreenconsulting.com.

    Reply
  46. Olive Green Consulting says

    January 4, 2023 at 2:58 am

    Thank you for posting this useful blog; we also provide it at our Bengaluru recruitment firm. For more information, visit our website at http://www.olivegreenconsulting.com.

    Reply

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