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10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients

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10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients

When can you start?

If you’ve been on a long and grueling job search, these words are like music to your ears, sweeter than Betty and Vanna White duetting on piano and harp, respectively. If you’re the one offering a job, you love asking the question, because it means you’ve found the right candidate after a challenging search of your own.

But you’re not here to find employees, are you? You’re not looking for a job, either. You’re gainfully employed as an executive at a staffing agency that already has a great staff of its own in place, right? You’re reading this because your business blog is either underperforming or nonexistent.

So, when can you start? When can you start improving your company’s web presence with an original content campaign that attracts a niche audience and drives revenue?

Immediately.

10 Recruitment Blog Ideas

Here’s how: 10 recruitment blog ideas to get you going. As always, we’ve highlighted the keywords in red. They’ll give you a leg up on the thousands of other headhunters, job finders, career matchers, and temp placers doing business today by turning your otherwise well-meaning but lackluster blog into an entertaining and informative sales tool. Your content can help establish you as an industry leader, educate and widen your talent pool, and instill trust while generating enthusiasm among clients.

[Tweet “Your content can establish you as an industry leader, expand audience, & generate enthusiasm.”]

1. Track Industry Trends

Title: How to Use Social Media for Recruitment

Suggested Call to Action: “Ready to use social media to find new talent but not sure where to start? Try our tested methods, and when they work, sign on for our other recruitment services to maximize your hiring power.”

International recruiting firm Aerotek features their well-designed and -executed blog front and center, dividing it into “Career Advice” and “Industry News.” Their smart posts – like this one about an emerging trend in the workforce – are supplemented with ample opportunities to interact with their sales department, with buttons like “Tell Us Your Staffing Needs.”

recruitment blog ideas

 2. Guide Them to Your Product

Title: Informational Interviewing: Learning About Possible Career Paths

Suggested Call to Action: “Embarking on a new career begins before you become one of our recruitment candidates. The first step is finding out what might work for you by asking the right questions of professionals who can provide the answers!”

Murray Resources in Houston sets a strong example for companies looking to showcase testimonials and issue powerful calls to action. Their content opens the door, and tactics like these close the deal. This post lends valuable advice to  people considering a career change, i.e.,  future match candidates and potential clients.

recruitment blog ideas

3. Strive for Shareable Content

Title: Warm Up Your Job Search With Summer Networking

Suggested Call to Action: “How did you spend last summer? Interning? Sunbathing? Traveling? Sleeping till noon in your old room? This year, how about some summer networking to find your dream job?”

Proven’s services skew a little younger and tech-ier, and their varied content stays on point while offering a little bit of everything: company news, employee profiles, job fair alerts, and – most importantly – shareable how-tos like this post. The only thing job searchers search for more than jobs are networking opportunities.

recruitment blog ideas

4. Help Employers Solve Problems

Title: How to Retain Staff When Your Top Talent Is Leaving

Suggested Call to Action: “Your business is only as strong as your staff. We’re here to help you hold on to your talent – and to help you find new employees.”

Charlotte’s TalentBridge has a lot going for their blog, including cohesive content, timely articles, and skillfully integrated calls to action. They could improve upon design and art to make their blog even more attractive, as many companies could! Writing a post about why your talent is leaving, as TalentBridge has done here, is a perfect topic to attract their target audience – a business who will soon be looking to recruit!

recruitment blog ideas

5. Establish Your Authority

Title: Why Effective Workplace Communication Is So Crucial

Suggested Call to Action: “Our clients – both employers and job seekers – are vetted to make sure they have the capacity to communicate and get on the same page. For more than 15 years, we’ve matched them up with unparalleled success. Give us a call if you’re in – or on – the market.”

RealStreet Staffing specializes in construction, engineering, and architectural job placement for executives. Their content-rich recruitment blog ideas admirably reflect and reinforce their expertise, but better SEO would likely bring in even more visitors – and more business. For instance, any keyword research they might have done is either out of date (remember – you can always refresh your posts and your optimization) or wasn’t as strong as it could have been to begin with. Keywords like “effective employee communication” and “effective communication” have way too much competition (ranging from hundreds of thousands to more than 2 million pages). My suggestion above, on the other hand, currently averages a respectable 260 searches a month, while facing only 22,400 competing pages.

recruitment blog ideas

6. Offer Tricks of the Trade

Title: Marketing Yourself for a Job: 10 Tips

Suggested Call to Action: “For freelancers and contractors, it’s tough to toot your own when you’re always working or looking for work. Try these 10 tips to make things a little easier, and let us know how it goes!”

Befitting their name and target audience, The Creative Group runs an exceptional blog with stylish design and a strong marketing perspective. Every element of their content delivery is airtight. This useful article – which provides a service to freelancers and contractors – draws on advice from multiple professionals, each of whom is shouted-out alongside their company’s website. There are links to white papers, well-placed sharing buttons, and an overall welcoming niche vibe.recruitment blog ideas

7.  Leverage Your Experience

Title: Acquiring Salary Negotiation Skills Can Change Your Career

Suggested Call to Action: “Struggling with your current salary and wondering when to make your move? Here are some dos and don’ts from employees who have learned the hard way before hitting the jackpot. What has worked for you in the past?”

The Hired Guns is another cool recruitment service for creatives, with a metric ton of premium-quality content on their blog that prospective employees and employers can access for free. Their evidence-based and anecdotal posts strike a nice balance, and an impressive roster of contributors – including Ryan Galloway of Contently – boasts a trove of combined experience. Again, this is a post that appeals to potential clients: newer members of the workforce who, if they’re like most professionals in this day and age, will switch jobs and even careers over the course of their lifetimes.

recruitment blog ideas

8. Ease Their Worries With Resources

Title: Interview Tips for Managers New to the Hiring Process

Suggested Call to Action: “Sometimes, interviewers are more stressed out than interviewees, especially when they’re unprepared. These tips will get your ready and help you represent your company in the best way possible, while finding the best possible candidates. It’s what we do!”

The blog of Tampa’s Hiregy is all about the free resources – white papers, toolboxes, and an email newsletter – which can do wonders for your traffic conversion. They also feature articles that cover the questions we can sometimes be afraid to ask. This post also shows the advantage that staffing agencies have over most companies when it comes to original content campaigns. Their recruitment blog ideas can target two audiences: job searchers and job providers.

recruitment blog ideas

9. Turn Your Blog Into a Team Player

Title: How to Improve Company Culture

Suggested Call to Action: “Ready to take your team-building to the next level? Our recruitment services are built on bold ideas – let us share some with you!”

Adecco demonstrates how your blog can funnel into other aspects of your business. This post – albeit one that could use a boost in content quality and quantity – does an excellent job of promoting one of the agency’s excellent webinars, with multiple calls to action.

recruitment blog ideas

10. Find the Right Audience

Title: Are Career Certification Programs Worth It?

Suggested Call to Action: “Are you at a crossroads in your career and figuring out how to equip yourself with the skills necessary to climb the ladder? Let’s take a look at career certification programs to see if they’re right for you. We’ll cut through the hype and give you the facts, just as we do with our placement services.”

With a comprehensive and helpful blog, Robert Half (they also own The Creative Group) zeroes in on niche traffic by asking and answering specific questions. In addition, they deftly link to archival content, which helps keep visitors on the website. This gradually expands their audience and increases the odds of securing new clients. Even if you don’t immediately convert readers into customers, their loyalty – via repeat visits, email subscriptions, and social sharing – will pay off.

recruitment blog ideas

These recruitment blog ideas are a perfect match for staffing agencies who need help with their online presence. Original content campaigns are ideal for firms in this field: People are always searching for work, and companies are always searching for good candidates. Hot topics, how-tos, industry news, and other opportunities to share your knowledge are endless.

Looking for some feedback on your business blog? Any advice for us when it comes to our recruitment blog ideas? Let us know in the comments!

About Shawn Badgley

Shawn Badgley is a Writer at Lantern. His experience in digital publishing and communications proves crucial in his successful collaborations with Lantern clients. He has written about culture – business, technology, media, health, sports, arts, and entertainment – for outlets including The Austin Chronicle, where he was senior editor. He also served as Interactive Content Manager at South by Southwest, and has worked with dozens of campaigns on messaging, media relations, and outreach efforts.

For Lantern, Shawn has managed company blogs about wellness, nutrition, publishing and marketing.

Comments

  2. Richard Rosner says

    This was cutting edge information! Thanks for the great advise that I can share with my staffing team.

    Reply

  6. Reneilwe Khumalo says

    Part of my specialty is blog writing and creating a blog for a small company called http://www.zigo.co.za and we are working on creating a blog that will provide relevant job hunting information. Our unemployment rates in South Africa are quite high and recruitment agencies play a pivotal role in challenging this issue head on. Thank you for the resurces.

    Reply

  7. Jeremy Smithfield says

    These are some great tips regarding how to get the most out of SEO. It can be very challenging at first to get your company out there. This provides some great tips that I hope will help Professional Recruiters as they continue to grow and help employers find potential employees.

    Reply

  16. Ofelia Walford says

    Hello it is my first post on this website and to start with I would like to thank for the great quality information,
    which I were able to find in this and all previous posts, it really helped me a lot. regards,
    ddimnepal

    Reply

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  18. Gerald Brown says

    I agree that a recruitment agency should establish their authority and let their prospective clients know their past experiences in the field of recruitment. Also, having a website that provides valuable information such as the agency’s sales performance and number of registered workers can attract more clients. Indeed, one can assess the agency’s reliability by visiting its website. For those who are searching for a reliable recruitment agency, this website may help you out – http://oldham.kpir.co.uk/recruitment-oldham.html.

    Reply

  19. Cruz Charleston says

    Amazing post! Thanks a lot for sharing this perfect article.I really, really appreciate your time and efforts for writing such a quality article.
    I just loved it.

    regards,
    Cruz

    Reply

  21. Venessa Miller says

    Your content can help establish you as an industry leader, educate and widen your talent pool, and instill trust while generating enthusiasm among clients. Good work.

    Reply

  24. Nspire Recruitment says

    Hi, Thanks for sharing this article. Recruitment Agencies often specialize in certain industries and types of jobs. They are the best people to ask for advice on what the job market looks like currently. Nspire Recruitment specialising in ICT recruitment solutions across Government, Corporate, Consulting, Outsource & Manage Services, Banking and Finance industry sectors. Visit https://nspirerecruitment.com.au/ to know more.

    Reply

  33. Andrew Hally says

    Good collection of recruitment and staffing information. Sharing the in-n-out of staffing. V2Soft is an recruitment firm offering the service past 21 years in the USA and India for permanent jobs and contract staffing services.

    Reply

  38. Sree says

    Good post. I love the idea of having a blog because it’s an opportunity to educate and inspire others. A recruitment blog is good to have people being informed about the various job opportunities. One such idea is to have software that regulates and streamlines the process; we at https://hrapp.in/ suggest our clients get it implemented to spend their valuable time in other work.

    Reply

  41. Sakshi Singh says

    This is an amazing blog. It has become very important for recruiters to focus on hiring the right candidate and before they carry on with a an extremely hectic process, the good news is that technology has shown its advancement for them also. There are several tech screening platform to enable this automation of hiring and recruitment for them through technical skills assessment test!

    Reply

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