Good case studies are packed with valuable information. Deep analysis is hardwired into any well-crafted case study. Research, comparisons, and interviews are conducted, and a body of knowledge is shared – which is especially wonderful when you’re the reader! So, why use case studies in your business blog content? In other words, why be the […]
Blog Storytelling Tips for Handling a Blank Page
Use these storytelling tips to turn your brand personas into customers! Congratulations! You’re almost ready to start writing your blog posts. You understand the importance of telling your brand’s story. You’ve developed your voice (or voices!), and you’ve identified your audience. You even created a persona report for who you’ll be addressing in your posts. […]
10 Insurance Blog Ideas for Agencies Looking for Better Web Coverage
I’ve got no globe-trotting lizards for you. No quirky, quippy cashiers with big hair. Can’t produce any B-list celebrities or earworm jingles, either. But I have something just as effective. I have insurance blog ideas. If you’re an agency who can’t afford million-dollar TV advertising campaigns, you can still find the customers and close the […]
10 Property Management Blog Ideas for Companies Ready to Invest in Content
Full disclosure: One time in college, on an overnight house-sitting gig during a holiday break, I ate an entire box of Cheez-Its from the pantry and barricaded the cat in a walk-in closet because it was hissing incessantly, scaring the crap out of me. Understandably, the “client” (for the purposes of this post, we’ll call […]
Keep Your Blog’s Fire Burning by Repurposing Content
The “set it and forget it” mentality has no place in business blogging. There’s a lot of value in the content you share with the world. If you’ve taken the time to craft it – with quality, accuracy, research, and relevance – you must get the most out of it. Below, we’ll take a look […]
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