Illustrated by David Flanagan

Tis the season for good karma, right? It’s almost like we think our “goodwill” budget expires at the end of the year, and so we all rush to do good deeds by the end of the month. With this whole Mayan thing going on, I wonder if good deeds are up by some of ridiculous percentage.

Well, how about being the beacon of light that encourages those good deeds in a creative way?

Next week, we’re going to be in Jackson, N.H., for half of the week for a special occasion. So, naturally, I’ve been looking around for neat things to do while we’re there. It’s in the White Mountains, so there’s plenty of snowshoeing and hiking to do. After talking with Chris Sturk over at Mequoda, he convinced me that we need to try ski boarding, too.

So, Pinterest has become something of a pretty reliable travel guide lately, and I used it as part of my research arsenal for this trip. One of the pins that popped up when I searched for Jackson was this “Good Karma Gift Board” at Backcountry Bakery and Cafe in Jackson.

What an awesome idea! And it’s hard to put the words “karma” and “marketing” in the same sentence in good conscience, but is this a great bakery marketing strategy or what? There’s no better marketing than making people feel good. And who says this needs to be a holiday thing, anyway?

A big thanks to Espresso Dave’s, a Boston-area coffee catering company that’s kicking butt over on Pinterest and shared this photo. Their combo of party /decorating ideas and coffee pins is also a great example of how a small business can creatively use Pinterest.

Now, commence listening to “Jackson,” featuring Florence + the Machine and Josh Homme, until we get back!

(Thanks for the nudge, Steff!)

Published On: December 7th, 2012 / Categories: Marketing Genius / Tags: , /