Or… How I became a blog expert in my first year working at Lantern I always knew that working at Lantern would be a great fit for my career, so when I was offered the position as a managing editor, I jumped at the chance. To be honest, I thought my years of blogging and my graduate writing degree […]
Persona Writing: How to Identify Your Most Monetizable Blog Readers
Found your audience? Great! It’s time to start persona writing. I’ll bet you thought that you were ready to begin writing your business blog copy once you identified who your customers are. Well, I hate to let you down, but you’re not ready – yet. Sure, you can sketch out your ideas, maybe jot down some notes […]