If you’re considering hiring blog writers, here are some tips! You want a company blog, but you don’t have the resources to build and develop it yourself. We’ve heard this many times before. Often, CEOs – after coming across other great business blogs – understand that they, too, need a blog to make their company stand out […]
About Erin Ollila
Blog Collaboration: Inviting Different Voices to Write for Your Blog
Consider blog collaboration to spotlight new voices. One of the questions we get asked most often from our clients is who should be writing their company blog. Should it be one person, such as the CEO, or should it be a blog collaboration, featuring staff of various positions? This question isn’t an easy one to […]
Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees
If you’re looking for creative blog ideas, consider using well-written testimonials. When I’m looking to make a big purchase, I want to know how others who’ve made similar purchases feel about their decisions. Think about how often you lean on your peers’ advice when it comes to making choices. Brides want to read customer testimonials […]
Blog Post Types: Use Media to Enhance Your Message
With so many different blog post types to relay your brand’s story, how do you figure out where to begin? You know your story, but how are you going to tell it? It’s easy to think of a blog post and automatically assume it will include only words. While words are important for SEO reasons, […]
If You Build It, They Will Come: 10 Construction Blog Ideas
If you think the only tools you have are the ones to build houses and complete construction projects, you might want to take another look in your toolbox! Your company has the know-how, education, and experience to attract and convert potential customers, while keeping your current clients informed with a wide range of construction blog ideas. […]
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