Use these storytelling tips to turn your brand personas into customers! Congratulations! You’re almost ready to start writing your blog posts. You understand the importance of telling your brand’s story. You’ve developed your voice (or voices!), and you’ve identified your audience. You even created a persona report for who you’ll be addressing in your posts. […]
About Erin Ollila
Persona Writing: How to Identify Your Most Monetizable Blog Readers
Found your audience? Great! It’s time to start persona writing. I’ll bet you thought that you were ready to begin writing your business blog copy once you identified who your customers are. Well, I hate to let you down, but you’re not ready – yet. Sure, you can sketch out your ideas, maybe jot down some notes […]
10 HR Blog Ideas to Keep Your Company Up to Code
With shifting workforce trends – in healthcare, telecommuting, and technology – HR departments and companies must always be ready to adapt. Prospective employees once were able to walk in and ask a receptionist for an application, which they could then complete on the spot. Now, companies accept digital applications, and interview applicants via video web […]
Why Blogging Matters to Any Business (Especially if You Think It Doesn’t)
Do you have a tough time understanding why blogging matters? One thing we hear often from prospective clients or even family and friends who may not understand blogging, is that they simply don’t get it. They can’t understand why blogging matters, how blogging could ever result in a sale, and they want to know why […]
Managing Writers When There Are Too Many Cooks In the Kitchen
Tips for managing writers so that you publish great content without micro-managing Have you ever tried to make a meal alongside a spouse, sister, parent, or friend? How did it work out? Did you constantly bump into each other or work harmoniously in each other’s stride? Try adding three or four more cooks to your home’s […]
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