Do you have a tough time understanding why blogging matters? One thing we hear often from prospective clients or even family and friends who may not understand blogging, is that they simply don’t get it. They can’t understand why blogging matters, how blogging could ever result in a sale, and they want to know why […]
About Erin Ollila
Managing Writers When There Are Too Many Cooks In the Kitchen
Tips for managing writers so that you publish great content without micro-managing Have you ever tried to make a meal alongside a spouse, sister, parent, or friend? How did it work out? Did you constantly bump into each other or work harmoniously in each other’s stride? Try adding three or four more cooks to your home’s […]
10 Blog Best Practices for Turning Stories into Sales
If you want your company blog to thrive, honor these 10 blog best practices I loved competitive diving as a child, but I didn’t love practicing for the swim meets. I’d whine and occasionally try to use my part-time job as an excuse to get out of practice. Sometimes I succeeded, other times I failed. When […]
5 Fun Blog Ideas for August to Jazz Up Your Company Blog
There’s always a way to incorporate fun blog ideas, even if you think you’re the driest industry out there. Sure, we love the standing desks and our office sheds in the BuzzFarmers office, but my favorite space to work is the repurposed conference table made by the Lorimer Workshop. Why? Because usually, when one person sits […]
An Interview Blog Post Template You Can Copy
A few tips on using an interview blog post template to share incredible content. One of my favorite interview series that I work on weekly, happens over at Napa’s Daily Growl. My canine co-worker and I team up to find outstanding office dogs from all over the world, and then we interview them so the […]
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