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About Erin Ollila

Erin Ollila is a Writer at Lantern. She tackles topics from pet health to dental practice management and has special expertise in topics like personal event planning and HR.

January 27, 2023 By Erin Ollila

17 Little Known Storytelling Social Media Formulas: Plant the Seeds and Watch Your Articles Grow!

[Tweet “The math is simple: Share a post once, you’ll get some clicks. Share it twice, you’ll get double.”] Your content is worthy of being shared! Put in the extra effort to make your words immortal. You’ve mastered visual storytelling and blog storytelling. Social media storytelling is your next step. Author (and former Senior Advisor […]

Filed Under: Turning Stories into Sales Tagged With: storytelling social media

January 26, 2023 By Erin Ollila

Hiring Blog Writers: Grow With the Help of Experts

hiring blog writers

If you’re considering hiring blog writers, here are some tips! You want a company blog, but you don’t have the resources to build and develop it yourself. We’ve heard this many times before. Often, CEOs – after coming across other great business blogs – understand that they, too, need a blog to make their company stand out […]

Filed Under: Turning Stories into Sales Tagged With: BuzzFarmers, hiring blog writers

January 24, 2023 By Erin Ollila

Blog Collaboration: Inviting Different Voices to Write for Your Blog

blog collaboration

Consider blog collaboration to spotlight new voices. One of the questions we get asked most often from our clients is who should be writing their company blog. Should it be one person, such as the CEO, or should it be a blog collaboration, featuring staff of various positions? This question isn’t an easy one to […]

Filed Under: Turning Stories into Sales Tagged With: blog collaboration, BuzzFarmers

January 22, 2023 By Erin Ollila

Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees

creative blog ideas

If you’re looking for creative blog ideas, consider using well-written testimonials. When I’m looking to make a big purchase, I want to know how others who’ve made similar purchases feel about their decisions. Think about how often you lean on your peers’ advice when it comes to making choices. Brides want to read customer testimonials […]

Filed Under: Turning Stories into Sales Tagged With: creative blog ideas, customer testimonials, employee testimonials

January 21, 2023 By Erin Ollila

Blog Post Types: Use Media to Enhance Your Message

blog post types

With so many different blog post types to relay your brand’s story, how do you figure out where to begin? You know your story, but how are you going to tell it? It’s easy to think of a blog post and automatically assume it will include only words. While words are important for SEO reasons, […]

Filed Under: Turning Stories into Sales Tagged With: blog post types, BuzzFarmers

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The Greatest Business Benefits of Blogging Aren’t Business As Usual

The CEO’s Guide to Corporate Blogging Best Practices

17 Little Known Storytelling Social Media Formulas: Plant the Seeds and Watch Your Articles Grow!

hiring blog writers

Hiring Blog Writers: Grow With the Help of Experts

building a blog audience

5 Resolutions for Building a Blog Audience

blog collaboration

Blog Collaboration: Inviting Different Voices to Write for Your Blog

best company blogs

Lantern’s 10 Best Company Blogs

creative blog ideas

Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees

blog post types

Blog Post Types: Use Media to Enhance Your Message

construction blog ideas

If You Build It, They Will Come: 10 Construction Blog Ideas

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