If you think great content and SEO can’t co-exist, we recommend you think again. I laugh a little whenever a so-called content expert bashes SEO and says something to the tune of “shut up and write great content,” as if great content and SEO cannot co-exist. Something that some of these folks forget is that Google also encourages […]
Why Your Homepage Sucks (And How a Better Blog Can Help it Out)
Spend time creating a better blog, and your homepage can suck as much as it wants to When’s the last time that you looked at your homepage? For some businesses, it’s every day; for others, it’s once every few months. Why? It’s not that interesting, and it rarely changes. But that’s not why your homepage sucks. […]
3 Excellent Reasons to Blog For Your Company
Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here. A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than […]
How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)
Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]
More Than Words: How the Best Company Blogs Rise to Fame
The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]
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