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Amanda MacArthur: Co-Founder + Content Director of Lantern

April 9, 2023 By Amanda MacArthur

How to Boost Your Blog Confidence (Or Fake it Until You Make It)

Lead with your blog just as you would in life If you’re a self-loathing blogger, then you probably don’t want anyone to read your work. It’s awful, terrible, the worst thing anyone has ever read! Because of this, your blog confidence is low and you don’t SEO your blog posts (nobody’s looking for them anyway!), […]

Filed Under: SEO Blogging for Business

April 8, 2023 By Amanda MacArthur

Bad SEO: Two Reasons to Fire Your SEO Company Immediately

If SEO promises sound too good to be true, they probably are. Every company that sells services will actively look for work. For some, it’s by attending networking events. For others, it’s by looking for gigs found online. We like to mix in a little of both, but we also happen to be one of […]

Filed Under: SEO Blogging for Business Tagged With: bad seo

April 7, 2023 By Amanda MacArthur

Tiny Blogging Experts: Why Wasps Would Make Great Bloggers

Imagine if wasps flew around in little pea coats, striped pants, and tiny top hats instead of going around stinging people. Wasp marketing could be the new thing – they’d just fly around whispering blogging tips in people’s ears and the world would be blessed with great websites and optimized content.

Filed Under: SEO Blogging for Business Tagged With: blogging experts

April 6, 2023 By Amanda MacArthur

Best Search Engine Submission Tools

On some farms, they just throw typewriters into haystacks. The villagers come and they forage for the typewriter. Then they go home, write a novel, and toss it into another haystack. Eventually someone finds the novel, and if they like it, they read it, if they don’t they just keep on throwing.

Filed Under: SEO Blogging for Business Tagged With: best search engine tools

April 5, 2023 By Amanda MacArthur

Evergreen Content Is Your Greatest SEO Tool

Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]

Filed Under: SEO Blogging for Business Tagged With: evergreen content

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What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing

What an Audience Wants: Does Blog Post Length Matter?

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Business + Comics: Unlikely Partners in Blog Content

Editorial Planning: A Publishing Calendar for Your Posts

Connecting With Customers Starts With Targeting Your Audience

Writer Primer: Why Is SEO Necessary, and Why Do Some Bloggers Resist It?

Must Love Collaborating: Find Creatives You Can Work With

Why Finding Credible Sources for Your Blog Content Is Well Worth the Effort

10 Interior Design Blog Ideas to Impress Your Visitors and Improve Your Business

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