Illustrated by Sarah Steenland Let’s be honest … most approaches to search engine optimization (SEO) and social media, when executed by a business, are a little crappy. Spammy, even. Me, me, me, buy, buy, buy, sign up, sign up, sign up, beta, beta, beta, crap, crap, crap. There are a few startup gems out there, and […]
Illustrated by Sarah Steenland One of my favorite startup stories is of Scott Heiferman, co-founder and CEO of Meetup. He had carried fancy titles at companies like Sony and never thought he’d be getting into the game of a startup that fostered a local community. That is, until September 11 happened, and he found himself living […]
Lead with your blog just as you would in life If you’re a self-loathing blogger, then you probably don’t want anyone to read your work. It’s awful, terrible, the worst thing anyone has ever read! Because of this, your blog confidence is low and you don’t SEO your blog posts (nobody’s looking for them anyway!), […]
If SEO promises sound too good to be true, they probably are. Every company that sells services will actively look for work. For some, it’s by attending networking events. For others, it’s by looking for gigs found online. We like to mix in a little of both, but we also happen to be one of […]
Imagine if wasps flew around in little pea coats, striped pants, and tiny top hats instead of going around stinging people. Wasp marketing could be the new thing – they’d just fly around whispering blogging tips in people’s ears and the world would be blessed with great websites and optimized content.