On some farms, they just throw typewriters into haystacks. The villagers come and they forage for the typewriter. Then they go home, write a novel, and toss it into another haystack. Eventually someone finds the novel, and if they like it, they read it, if they don’t they just keep on throwing.
Evergreen Content Is Your Greatest SEO Tool
Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]
Has Your Well of Business Blog Ideas Dried Up?
Here are 30+ ways to recycle and reuse content! Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need […]
Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles
Refill the SEO juice on your old articles by using a twelve-month plan of content recycling on Twitter. Illustrated by David Flanagan I’ve been working with Mequoda, a marketing, training, and web development company for magazine publishers, for more than seven years. One of the things I love about them, and one of the reasons why […]
Good Content and SEO Can Co-Exist
If you think great content and SEO can’t co-exist, we recommend you think again. I laugh a little whenever a so-called content expert bashes SEO and says something to the tune of “shut up and write great content,” as if great content and SEO cannot co-exist. Something that some of these folks forget is that Google also encourages […]
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