Here are 30+ ways to recycle and reuse content! Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need […]
Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles
Refill the SEO juice on your old articles by using a twelve-month plan of content recycling on Twitter. Illustrated by David Flanagan I’ve been working with Mequoda, a marketing, training, and web development company for magazine publishers, for more than seven years. One of the things I love about them, and one of the reasons why […]
Good Content and SEO Can Co-Exist
If you think great content and SEO can’t co-exist, we recommend you think again. I laugh a little whenever a so-called content expert bashes SEO and says something to the tune of “shut up and write great content,” as if great content and SEO cannot co-exist. Something that some of these folks forget is that Google also encourages […]
Why Your Homepage Sucks (And How a Better Blog Can Help it Out)
Spend time creating a better blog, and your homepage can suck as much as it wants to When’s the last time that you looked at your homepage? For some businesses, it’s every day; for others, it’s once every few months. Why? It’s not that interesting, and it rarely changes. But that’s not why your homepage sucks. […]
3 Excellent Reasons to Blog For Your Company
Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here. A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than […]
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