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Amanda MacArthur: Co-Founder + Content Director of Lantern

December 10, 2020 By Amanda MacArthur

Has Your Well of Business Blog Ideas Dried Up?

Here are 30+ ways to recycle and reuse content! Every morning, I wake up with a to-do list that typically includes coming up with new business blog ideas and writing anywhere between one and five new blog posts. If the number is five, it’s probably because I only wrote one the day before. Brains need […]

Filed Under: SEO Blogging for Business Tagged With: business blog ideas

December 9, 2020 By Amanda MacArthur

Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles

Refill the SEO juice on your old articles by using a twelve-month plan of content recycling on Twitter. Illustrated by David Flanagan I’ve been working with Mequoda, a marketing, training, and web development company for magazine publishers, for more than seven years. One of the things I love about them, and one of the reasons why […]

Filed Under: SEO Blogging for Business Tagged With: seo juice

December 8, 2020 By Amanda MacArthur

Good Content and SEO Can Co-Exist

If you think great content and SEO can’t co-exist, we recommend you think again. I laugh a little whenever a so-called content expert bashes SEO and says something to the tune of “shut up and write great content,” as if great content and SEO cannot co-exist. Something that some of these folks forget is that Google also encourages […]

Filed Under: SEO Blogging for Business Tagged With: content and seo

December 6, 2020 By Amanda MacArthur

Why Your Homepage Sucks (And How a Better Blog Can Help it Out)

Spend time creating a better blog, and your homepage can suck as much as it wants to When’s the last time that you looked at your homepage? For some businesses, it’s every day; for others, it’s once every few months. Why? It’s not that interesting, and it rarely changes. But that’s not why your homepage sucks. […]

Filed Under: SEO Blogging for Business Tagged With: better blog

December 4, 2020 By Amanda MacArthur

3 Excellent Reasons to Blog For Your Company

Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here. A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than […]

Filed Under: Blogging Best Practices

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New to Content Creation? Start With a Business Blog Style Guide!

10 Fitness Blog Ideas for Savvy Businesses Who Sell Exercise and Health Products

Curating Content: Make Your Business Blog a Masterpiece

Blog Optimization: An SEO Primer for Beginners

What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing

What an Audience Wants: Does Blog Post Length Matter?

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Business + Comics: Unlikely Partners in Blog Content

Editorial Planning: A Publishing Calendar for Your Posts

Connecting With Customers Starts With Targeting Your Audience

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