Gyms, apps, running shoes, books, video, supplements, energy bars, massage therapy, wearable tech, workout clothes, and … yes … Shake Weights. Fitness is an industry. And there are thousands upon thousands of businesses competing for segments of segments of still more segments in that industry. If you’re a startup or a company struggling to stand […]
Connecting With Customers Starts With Targeting Your Audience
Title Illustrated by Fahren Feingold “If you want to make an audience laugh, you dress a man up like an old lady and push her down the stairs. If you want to make comedy writers laugh, you push an actual old lady down the stairs.” – Tina Fey From the moment we can string sentences […]
Why Finding Credible Sources for Your Blog Content Is Well Worth the Effort
Title Illustrated by Fahren Feingold When someone shares a big, out-of-nowhere story with you – say, one with surprising data or some counterintuitive trivia – what’s your first response, usually? Mine takes one of the following forms. “Where did you see that?!” or “Where did you hear that?!” or “Who told you that?!” Do any […]
10 Interior Design Blog Ideas to Impress Your Visitors and Improve Your Business
During home improvement projects in today’s world, when visits to websites far outpace visits to the hardware store, homeowners and renters are looking for inspiration and guidance online – while also keeping an eye out for products that can make their lives less complicated and their spaces more stylish and functional. If you’re an interior […]
Story Angles: Finding the Most Effective Entry Points for Blog Posts
Illustrated by Fahren Feingold Aren’t you tired of bosses, teachers, writers, coaches, and self-help types breaking out the “house” metaphor to get a point across about some project or lesson, telling us all about the “tools,” the “bones,” the “building,” the “planks,” the “levels,” the “rooms”? You’d think these so-called thought leaders and expert communicators […]
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