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June 27, 2023 By Shawn Badgley

How to Create a Blog Style Guide That Keeps All of Your Writers in Sync

blog style guide

A blog style guide is the closest thing your contributors can get to operating instructions. “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines,” Ralph Waldo Emerson famously said. “Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, […]

Filed Under: SEO Blogging for Business Tagged With: blog style guide

June 22, 2023 By Shawn Badgley

5 Resolutions for Building a Blog Audience

building a blog audience

One fact of life sometimes lost in the fine print: You can’t actually proceed to the next calendar year unless you’ve made at least one official resolution before midnight of the current calendar year. Just think: All of this time, you’ve bowed to social pressures and begrudgingly tossed out a promise on Facebook to stop […]

Filed Under: SEO Blogging for Business Tagged With: building a blog audience, BuzzFarmers

June 20, 2023 By Shawn Badgley

Lantern’s 10 Best Company Blogs

best company blogs

Do you ever get the sense that life is just one big series of lists, an unfurled scroll cascading down across days, weeks, months, and decades like a dropped roll of toilet paper with words on it, armorized as a Slinky? We’ve got our to-do lists and grocery lists. Our guest lists and our bucket […]

Filed Under: SEO Blogging for Business Tagged With: best company blogs, Buffer, BuzzFarmers, Catachafire, Close.io, CoSchedule, marriott, TaxACT, The Creative Group, The Middle Finger Project, Unbounce, Wistia

June 15, 2023 By Shawn Badgley

10 Accounting Blog Topics for Firms Who Want Better Numbers

accounting blog topics

Keeping the books, balancing budgets, and preparing people’s taxes couldn’t possibly make for compelling content, right? Wroooooong! With quality control, smart research, and attention to presentation, we believe anything can make for compelling content – provided that content is valued as a real driver of revenue. But if there were ever a challenge to that […]

Filed Under: SEO Blogging for Business Tagged With: accounting blog topics, BuzzFarmers

June 14, 2023 By Shawn Badgley

How to Interview Someone for an Article: 5 Best Practices

how to interview like a journalist

Illustrated by Fahren Feingold When I was a teenager, I tore through Woodward and Bernstein’s All the President’s Men and The Final Days like a fisher cat attacking that porcupine who loves corn on the cob. Then I devoured all of Woodward’s solo work, marveling at his cultivation of sources and formidable interviewing ability. When […]

Filed Under: Turning Stories into Sales Tagged With: BuzzFarmers, how to interview someone for an article

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New to Content Creation? Start With a Business Blog Style Guide!

10 Fitness Blog Ideas for Savvy Businesses Who Sell Exercise and Health Products

Curating Content: Make Your Business Blog a Masterpiece

Blog Optimization: An SEO Primer for Beginners

What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing

What an Audience Wants: Does Blog Post Length Matter?

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Business + Comics: Unlikely Partners in Blog Content

Editorial Planning: A Publishing Calendar for Your Posts

Connecting With Customers Starts With Targeting Your Audience

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