Lantern

Content Marketing Adventure Company

About Shawn Badgley

Shawn Badgley is a Writer at Lantern. His experience in digital publishing and communications proves crucial in his successful collaborations with Lantern clients. He has written about culture – business, technology, media, health, sports, arts, and entertainment – for outlets including The Austin Chronicle, where he was senior editor. He also served as Interactive Content Manager at South by Southwest, and has worked with dozens of campaigns on messaging, media relations, and outreach efforts.

For Lantern, Shawn has managed company blogs about wellness, nutrition, publishing and marketing.

By

10 Accounting Blog Topics for Firms Who Want Better Numbers

Keeping the books, balancing budgets, and preparing people’s taxes couldn’t possibly make for compelling content, right? Wroooooong! With quality control, smart research, and attention to presentation, we believe anything can make for compelling content – provided that content is valued as a real driver of revenue. But if there were ever a challenge to that […]

By

How to Interview Someone for an Article: 5 Best Practices

Illustrated by Fahren Feingold When I was a teenager, I tore through Woodward and Bernstein’s All the President’s Men and The Final Days like a fisher cat attacking that porcupine who loves corn on the cob. Then I devoured all of Woodward’s solo work, marveling at his cultivation of sources and formidable interviewing ability. When […]

By

10 Insurance Blog Ideas for Agencies Looking for Better Web Coverage

I’ve got no globe-trotting lizards for you. No quirky, quippy cashiers with big hair. Can’t produce any B-list celebrities or earworm jingles, either. But I have something just as effective. I have insurance blog ideas. If you’re an agency who can’t afford million-dollar TV advertising campaigns, you can still find the customers and close the […]

By

10 Property Management Blog Ideas for Companies Ready to Invest in Content

Full disclosure: One time in college, on an overnight house-sitting gig during a holiday break, I ate an entire box of Cheez-Its from the pantry and barricaded the cat in a walk-in closet because it was hissing incessantly, scaring the crap out of me. Understandably, the “client” (for the purposes of this post, we’ll call […]

By

10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients

When can you start? If you’ve been on a long and grueling job search, these words are like music to your ears, sweeter than Betty and Vanna White duetting on piano and harp, respectively. If you’re the one offering a job, you love asking the question, because it means you’ve found the right candidate after […]