About Shawn Badgley

Shawn Badgley is a Writer at Lantern. His experience in digital publishing and communications proves crucial in his successful collaborations with Lantern clients. He has written about culture – business, technology, media, health, sports, arts, and entertainment – for outlets including The Austin Chronicle, where he was senior editor. He also served as Interactive Content Manager at South by Southwest, and has worked with dozens of campaigns on messaging, media relations, and outreach efforts.

For Lantern, Shawn has managed company blogs about wellness, nutrition, publishing and marketing.

May 4, 2021 By Shawn Badgley

Connecting With Customers Starts With Targeting Your Audience

Title Illustrated by Fahren Feingold “If you want to make an audience laugh, you dress a man up like an old lady and push her down the stairs. If you want to make comedy writers laugh, you push an actual old lady down the stairs.” – Tina Fey From the moment we can string sentences […]

May 1, 2021 By Shawn Badgley

Why Finding Credible Sources for Your Blog Content Is Well Worth the Effort

Title Illustrated by Fahren Feingold When someone shares a big, out-of-nowhere story with you – say, one with surprising data or some counterintuitive trivia – what’s your first response, usually? Mine takes one of the following forms. “Where did you see that?!” or “Where did you hear that?!” or “Who told you that?!” Do any […]

April 30, 2021 By Shawn Badgley

10 Interior Design Blog Ideas to Impress Your Visitors and Improve Your Business

During home improvement projects in today’s world, when visits to websites far outpace visits to the hardware store, homeowners and renters are looking for inspiration and guidance online – while also keeping an eye out for products that can make their lives less complicated and their spaces more stylish and functional. If you’re an interior […]

April 28, 2021 By Shawn Badgley

Story Angles: Finding the Most Effective Entry Points for Blog Posts

Illustrated by Fahren Feingold Aren’t you tired of bosses, teachers, writers, coaches, and self-help types breaking out the “house” metaphor to get a point across about some project or lesson, telling us all about the “tools,” the “bones,” the “building,” the “planks,” the “levels,” the “rooms”? You’d think these so-called thought leaders and expert communicators […]

April 25, 2021 By Shawn Badgley

Are Bloggers Journalists? They Are Now!

Title Illustrated by Fahren Feingold Until recently, “newspaper reporter” was ranked as the worst career path you could possibly choose. This year, it’s just the second-worst. Rankings like these are based on survey data that include salary, stress, office atmosphere, industry growth, physical requirements, and more. This year, reporter actually moved up one spot to […]