About Shawn Badgley

Shawn Badgley is a Writer at Lantern. His experience in digital publishing and communications proves crucial in his successful collaborations with Lantern clients. He has written about culture – business, technology, media, health, sports, arts, and entertainment – for outlets including The Austin Chronicle, where he was senior editor. He also served as Interactive Content Manager at South by Southwest, and has worked with dozens of campaigns on messaging, media relations, and outreach efforts.

For Lantern, Shawn has managed company blogs about wellness, nutrition, publishing and marketing.

August 2, 2016 By Shawn Badgley

How to Write SEO Headlines That Supercharge Your Content

SEO headlines don’t compromise your posts – they empower them. If you’re not using SEO headlines on your business blog, you might as well not use any headlines at all – which would just be weird and ungainly. All great content is the sum of its parts – from the copy to the graphics to […]

March 2, 2016 By Shawn Badgley

Ghost Blog Writers: 5 Reasons Why CEOs Choose to Outsource Their Voice

Ghost blog writers can strengthen your website while lightening your workload. Do you remember those days in college when you would have paid someone hundreds if not thousands of dollars to write that Russian literature paper that your semester grade was hinging on? Well, we’ve got good news for you: You can do that now, and you won’t […]

February 20, 2015 By Shawn Badgley

Should Your Blog Reading Level Be About 8th Grade?

Do you know your blog reading level? Your blog reading level is the metric that tells you how easy or difficult your blog is to read. It can be increased or decreased by punctuation, wordiness, character count, and choice of words. Writing at a simple blog reading level isn’t to insult anyone’s intelligence, it simply helps […]

February 18, 2015 By Shawn Badgley

Blog Plagiarism; or, the Ballad of Jerry the Jerk

Blog plagiarism is a problem you don’t want to deal with it – either as perpetrator or victim. Want to hear about my worst three moments as a fifth-grader at Our Lady of Sorrows parish school? Thought so! All three involve the same classmate. We’ll call him Jerry for the purposes of this post. Man, […]

February 11, 2015 By Shawn Badgley

10 Business Blogging Best Practices: A Lantern Special Edition Bonanza

First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]