About Shawn Badgley

Shawn Badgley is a Writer at Lantern. His experience in digital publishing and communications proves crucial in his successful collaborations with Lantern clients. He has written about culture – business, technology, media, health, sports, arts, and entertainment – for outlets including The Austin Chronicle, where he was senior editor. He also served as Interactive Content Manager at South by Southwest, and has worked with dozens of campaigns on messaging, media relations, and outreach efforts.

For Lantern, Shawn has managed company blogs about wellness, nutrition, publishing and marketing.

February 19, 2020 By Shawn Badgley

Should Your Blog Reading Level Be About 8th Grade?

Do you know your blog reading level? Your blog reading level is the metric that tells you how easy or difficult your blog is to read. It can be increased or decreased by punctuation, wordiness, character count, and choice of words. Writing at a simple blog reading level isn’t to insult anyone’s intelligence, it simply helps […]

February 18, 2020 By Shawn Badgley

Blog Plagiarism; or, the Ballad of Jerry the Jerk

Blog plagiarism is a problem you don’t want to deal with it – either as perpetrator or victim. Want to hear about my worst three moments as a fifth-grader at Our Lady of Sorrows parish school? Thought so! All three involve the same classmate. We’ll call him Jerry for the purposes of this post. Man, […]

February 15, 2020 By Shawn Badgley

10 Business Blogging Best Practices: A Lantern Special Edition Bonanza

First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]

February 13, 2020 By Shawn Badgley

10 Ways of Repurposing Blog Content Like a Magician

Repurposing blog posts is a surefire way to make your audience gasp in awe and delight. But how do some companies do it? How do they get so much out of one blog post, like they’re pulling an unending multicolored handkerchief out of their maw? At the risk of suffering the same fate as G.O.B. Bluth […]

February 11, 2020 By Shawn Badgley

How Creative Blog Titles Can Help You Overcome Marketing Challenges

Creative blog titles spring from good copywriting, and good copywriting springs from understanding problems and solutions Potential clients’ pain points are the problems, and the benefits of your product or service are the solutions. This isn’t new stuff by any stretch of the imagination, but the methods by which the dynamic plays out keep evolving. Today’s […]