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About Shawn Badgley

Shawn Badgley is a Writer at Lantern. His experience in digital publishing and communications proves crucial in his successful collaborations with Lantern clients. He has written about culture – business, technology, media, health, sports, arts, and entertainment – for outlets including The Austin Chronicle, where he was senior editor. He also served as Interactive Content Manager at South by Southwest, and has worked with dozens of campaigns on messaging, media relations, and outreach efforts.

For Lantern, Shawn has managed company blogs about wellness, nutrition, publishing and marketing.

January 20, 2021 By Shawn Badgley

10 Insurance Blog Ideas for Agencies Looking for Better Web Coverage

I’ve got no globe-trotting lizards for you. No quirky, quippy cashiers with big hair. Can’t produce any B-list celebrities or earworm jingles, either. But I have something just as effective. I have insurance blog ideas. If you’re an agency who can’t afford million-dollar TV advertising campaigns, you can still find the customers and close the […]

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, insurance blog ideas

January 18, 2021 By Shawn Badgley

10 Property Management Blog Ideas for Companies Ready to Invest in Content

property management blog ideas

Full disclosure: One time in college, on an overnight house-sitting gig during a holiday break, I ate an entire box of Cheez-Its from the pantry and barricaded the cat in a walk-in closet because it was hissing incessantly, scaring the crap out of me. Understandably, the “client” (for the purposes of this post, we’ll call […]

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, property management blog ideas

January 16, 2021 By Shawn Badgley

10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients

When can you start? If you’ve been on a long and grueling job search, these words are like music to your ears, sweeter than Betty and Vanna White duetting on piano and harp, respectively. If you’re the one offering a job, you love asking the question, because it means you’ve found the right candidate after […]

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, recruitment blog ideas

January 15, 2021 By Shawn Badgley

Back It Up: Blogging Research + 18 Resources for Data, Context, & Evidence

Illustrated by Fahren Feingold When’s the last time you looked for a mattress? For me, it was three years ago. My partner was about to move in, and the prison cot set-up that had seen me through the magical last few years of solitary bachelorhood had outlived its usefulness. It was time for an upgrade. […]

Filed Under: SEO Blogging for Business Tagged With: blogging research, BuzzFarmers

January 13, 2021 By Shawn Badgley

10 Fitness Blog Ideas for Savvy Businesses Who Sell Exercise and Health Products

Gyms, apps, running shoes, books, video, supplements, energy bars, massage therapy, wearable tech, workout clothes, and … yes … Shake Weights. Fitness is an industry. And there are thousands upon thousands of businesses competing for segments of segments of still more segments in that industry. If you’re a startup or a company struggling to stand […]

Filed Under: SEO Blogging for Business Tagged With: BuzzFarmers, fitness blog ideas

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Lesson, Plan: Why Use Case Studies on Your Business Blog?

Blog Storytelling Tips for Handling a Blank Page

10 Insurance Blog Ideas for Agencies Looking for Better Web Coverage

Persona Writing: How to Identify Your Most Monetizable Blog Readers

property management blog ideas

10 Property Management Blog Ideas for Companies Ready to Invest in Content

repurposing content

Keep Your Blog’s Fire Burning by Repurposing Content

10 Recruitment Blog Ideas to Help Staffing Firms Find More Clients

Back It Up: Blogging Research + 18 Resources for Data, Context, & Evidence

New to Content Creation? Start With a Business Blog Style Guide!

10 Fitness Blog Ideas for Savvy Businesses Who Sell Exercise and Health Products

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