SEO headlines don’t compromise your posts – they empower them. If you’re not using SEO headlines on your business blog, you might as well not use any headlines at all – which would just be weird and ungainly. All great content is the sum of its parts – from the copy to the graphics to […]
Ghost Blog Writers: 5 Reasons Why CEOs Choose to Outsource Their Voice
Ghost blog writers can strengthen your website while lightening your workload. Do you remember those days in college when you would have paid someone hundreds if not thousands of dollars to write that Russian literature paper that your semester grade was hinging on? Well, we’ve got good news for you: You can do that now, and you won’t […]
Should Your Blog Reading Level Be About 8th Grade?
Do you know your blog reading level? Your blog reading level is the metric that tells you how easy or difficult your blog is to read. It can be increased or decreased by punctuation, wordiness, character count, and choice of words. Writing at a simple blog reading level isn’t to insult anyone’s intelligence, it simply helps […]
Blog Plagiarism; or, the Ballad of Jerry the Jerk
Blog plagiarism is a problem you don’t want to deal with it – either as perpetrator or victim. Want to hear about my worst three moments as a fifth-grader at Our Lady of Sorrows parish school? Thought so! All three involve the same classmate. We’ll call him Jerry for the purposes of this post. Man, […]
10 Business Blogging Best Practices: A Lantern Special Edition Bonanza
First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]
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