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July 8, 2023 By Shawn Badgley

Blog Plagiarism; or, the Ballad of Jerry the Jerk

Blog plagiarism is a problem you don’t want to deal with it – either as perpetrator or victim. Want to hear about my worst three moments as a fifth-grader at Our Lady of Sorrows parish school? Thought so! All three involve the same classmate. We’ll call him Jerry for the purposes of this post. Man, […]

Filed Under: Blogging Best Practices Tagged With: blog plagiarism

July 5, 2023 By Shawn Badgley

10 Business Blogging Best Practices: A Lantern Special Edition Bonanza

First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]

Filed Under: SEO Blogging for Business Tagged With: business blogging best practices

July 3, 2023 By Shawn Badgley

10 Ways of Repurposing Blog Content Like a Magician

Repurposing blog posts is a surefire way to make your audience gasp in awe and delight. But how do some companies do it? How do they get so much out of one blog post, like they’re pulling an unending multicolored handkerchief out of their maw? At the risk of suffering the same fate as G.O.B. Bluth […]

Filed Under: SEO Blogging for Business Tagged With: repurposing blog

July 1, 2023 By Shawn Badgley

How Creative Blog Titles Can Help You Overcome Marketing Challenges

Creative blog titles spring from good copywriting, and good copywriting springs from understanding problems and solutions Potential clients’ pain points are the problems, and the benefits of your product or service are the solutions. This isn’t new stuff by any stretch of the imagination, but the methods by which the dynamic plays out keep evolving. Today’s […]

Filed Under: Turning Stories into Sales Tagged With: creative blog titles

June 28, 2023 By Shawn Badgley

10 Corporate Blogging Guidelines That Will Protect Your Job

blog reading level

Launching or revamping an original content campaign? Start with these corporate blogging guidelines. Anytime you press “PUBLISH” on your business blog’s CMS, there exists the potential for everything from minor issues to catastrophic events. Mistakes, inaccuracies, and typos happen, of course. Links could get broken. Omissions or clumsy phrasing can bruise egos and hurt feelings. With a really bad post, demons […]

Filed Under: SEO Blogging for Business Tagged With: corporate blogging guidelines

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Curating Content: Make Your Business Blog a Masterpiece

Blog Optimization: An SEO Primer for Beginners

What Bob Ross Can Teach Us About Creativity as a Process in Content Marketing

What an Audience Wants: Does Blog Post Length Matter?

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Business + Comics: Unlikely Partners in Blog Content

Editorial Planning: A Publishing Calendar for Your Posts

Connecting With Customers Starts With Targeting Your Audience

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