When can you start? If you’ve been on a long and grueling job search, these words are like music to your ears, sweeter than Betty and Vanna White duetting on piano and harp, respectively. If you’re the one offering a job, you love asking the question, because it means you’ve found the right candidate after […]
SEO Blogging for Business
Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.
SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.
Back It Up: Blogging Research + 18 Resources for Data, Context, & Evidence
Illustrated by Fahren Feingold When’s the last time you looked for a mattress? For me, it was three years ago. My partner was about to move in, and the prison cot set-up that had seen me through the magical last few years of solitary bachelorhood had outlived its usefulness. It was time for an upgrade. […]
New to Content Creation? Start With a Business Blog Style Guide!
If you’re a startup or an established company expanding editorial operations and committing resources to an original content campaign, producing an internal blog style guide is one of the first projects you’ll undertake. A blog style guide allows you to put your plans into action with efficiency, consistency, and all sorts of other “-cies” that […]
10 Fitness Blog Ideas for Savvy Businesses Who Sell Exercise and Health Products
Gyms, apps, running shoes, books, video, supplements, energy bars, massage therapy, wearable tech, workout clothes, and … yes … Shake Weights. Fitness is an industry. And there are thousands upon thousands of businesses competing for segments of segments of still more segments in that industry. If you’re a startup or a company struggling to stand […]
Blog Optimization: An SEO Primer for Beginners
If you don’t have a strong working knowledge of blog optimization, you’ll have a hard time getting ranked in search engines. By now, many businesses understand that SEO is a major audience development strategy used by digital publishers, organic digital marketers, and any website owner that recognizes the potential in search. As an SEO writer, […]
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