Content publishers are still wondering whether they should play the short game or go long. It’s an interesting conundrum that we face in the digital world, because some of our audience members only want to consume content quickly. Other audiences want content that’s thorough, similar to what would be found in magazines or newsletters. But […]
SEO Blogging for Business
Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.
SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.
You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs
This headline archetype has been used since the printing press began printing, however, sites like UpWorthy have brought it back into vogue (and out of vogue), and other sites have jumped on the bandwagon. Now they’re being called UpWorthy headlines.
Editorial Planning: A Publishing Calendar for Your Posts
Every blog deserves an editorial calendar. This will ensure that you’re publishing content at a steady frequency. It will also help your editorial planning so your best content is ready to run. Once you decide on a schedule, stick to it. Publishing content three to five days each week is always a good idea, because […]
Connecting With Customers Starts With Targeting Your Audience
Title Illustrated by Fahren Feingold “If you want to make an audience laugh, you dress a man up like an old lady and push her down the stairs. If you want to make comedy writers laugh, you push an actual old lady down the stairs.” – Tina Fey From the moment we can string sentences […]
Writer Primer: Why Is SEO Necessary, and Why Do Some Bloggers Resist It?
I love writing. I love it for the the creative aspect, of course. The ability to use words for spreading energy and emotional impact is a powerful gift. Then, there’s sharing information. Learning is a lifelong process, and the knowledge we gain each and every day can change our lives. Is there a better feeling […]
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