Or… How I became a blog expert in my first year working at Lantern I always knew that working at Lantern would be a great fit for my career, so when I was offered the position as a managing editor, I jumped at the chance. To be honest, I thought my years of blogging and my graduate writing degree […]
SEO Blogging for Business
Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.
SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.
Ghostblogging is the solution for any busy CEO Calling yourself a “thought leader” is the equivalent of marking yourself with a scarlet “A” (the “A” stands for “Ass” in this case). But let’s face it, no matter what term is used to describe your expertise as a CEO, that’s what you are. You’re an expert. And not […]
Do you know your blog reading level? Your blog reading level is the metric that tells you how easy or difficult your blog is to read. It can be increased or decreased by punctuation, wordiness, character count, and choice of words. Writing at a simple blog reading level isn’t to insult anyone’s intelligence, it simply helps […]
Do you know how to sell any product, just through good content and a call to action? Folks don’t take blogs seriously – they think blogs are for stay-at-home-moms and amateur cooks with good cameras. And those are certainly the folks winning at Pinterest. Heck, my amateur cooking blog gets 50K unique visitors per month […]
First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]