Do you know how to sell any product, just through good content and a call to action? Folks don’t take blogs seriously – they think blogs are for stay-at-home-moms and amateur cooks with good cameras. And those are certainly the folks winning at Pinterest. Heck, my amateur cooking blog gets 50K unique visitors per month […]
SEO Blogging for Business
Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.
SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.
10 Business Blogging Best Practices: A Lantern Special Edition Bonanza
First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]
Successful Businesses Define Content Marketing by Trust & Quality
To define content marketing, one must start with the fact that it has changed the business world forever. Why? Because content marketing isn’t about the trickery, lies, and overinflation so often used in traditional marketing. We define content marketing as a process of thoroughly informing your audience who you are and what you do by […]
10 Ways of Repurposing Blog Content Like a Magician
Repurposing blog posts is a surefire way to make your audience gasp in awe and delight. But how do some companies do it? How do they get so much out of one blog post, like they’re pulling an unending multicolored handkerchief out of their maw? At the risk of suffering the same fate as G.O.B. Bluth […]
Using Free Images for Blogs Might Get You Sued
Looking for free graphics to use on your blog? Think again. There’s no such thing as free images for blogs. Picture this: A young writer has recently taken over writing the content for his family’s successful travel agency blog. It’s a dream job; he’s able to feature new destinations daily. He’s learning about the world […]
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