Corporate blogging best practices for CEOs who are sick of throwing money at the wall Magazine editors hate me. To be more specific, online magazine editors. At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of […]
SEO Blogging for Business
Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.
SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.
5 Resolutions for Building a Blog Audience
One fact of life sometimes lost in the fine print: You can’t actually proceed to the next calendar year unless you’ve made at least one official resolution before midnight of the current calendar year. Just think: All of this time, you’ve bowed to social pressures and begrudgingly tossed out a promise on Facebook to stop […]
Lantern’s 10 Best Company Blogs
Do you ever get the sense that life is just one big series of lists, an unfurled scroll cascading down across days, weeks, months, and decades like a dropped roll of toilet paper with words on it, armorized as a Slinky? We’ve got our to-do lists and grocery lists. Our guest lists and our bucket […]
If You Build It, They Will Come: 10 Construction Blog Ideas
If you think the only tools you have are the ones to build houses and complete construction projects, you might want to take another look in your toolbox! Your company has the know-how, education, and experience to attract and convert potential customers, while keeping your current clients informed with a wide range of construction blog ideas. […]
10 Accounting Blog Topics for Firms Who Want Better Numbers
Keeping the books, balancing budgets, and preparing people’s taxes couldn’t possibly make for compelling content, right? Wroooooong! With quality control, smart research, and attention to presentation, we believe anything can make for compelling content – provided that content is valued as a real driver of revenue. But if there were ever a challenge to that […]
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