Good case studies are packed with valuable information. Deep analysis is hardwired into any well-crafted case study. Research, comparisons, and interviews are conducted, and a body of knowledge is shared – which is especially wonderful when you’re the reader! So, why use case studies in your business blog content? In other words, why be the […]
SEO Blogging for Business
Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.
SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.
I’ve got no globe-trotting lizards for you. No quirky, quippy cashiers with big hair. Can’t produce any B-list celebrities or earworm jingles, either. But I have something just as effective. I have insurance blog ideas. If you’re an agency who can’t afford million-dollar TV advertising campaigns, you can still find the customers and close the […]
Full disclosure: One time in college, on an overnight house-sitting gig during a holiday break, I ate an entire box of Cheez-Its from the pantry and barricaded the cat in a walk-in closet because it was hissing incessantly, scaring the crap out of me. Understandably, the “client” (for the purposes of this post, we’ll call […]
The “set it and forget it” mentality has no place in business blogging. There’s a lot of value in the content you share with the world. If you’ve taken the time to craft it – with quality, accuracy, research, and relevance – you must get the most out of it. Below, we’ll take a look […]
When can you start? If you’ve been on a long and grueling job search, these words are like music to your ears, sweeter than Betty and Vanna White duetting on piano and harp, respectively. If you’re the one offering a job, you love asking the question, because it means you’ve found the right candidate after […]