SEO Blogging for Business

Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.

SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.

February 13, 2021 By Shawn Badgley

10 Business Blogging Best Practices: A Lantern Special Edition Bonanza

First off, don’t freak out. You might see this impressive roundup of our favorite recent business blogging best practices posts below and say something along the lines of … “As much as I’d benefit, there’s no way I can read all of that right now … I’m just one person … but it’s probably a […]

February 12, 2021 By Chris Sturk

Successful Businesses Define Content Marketing by Trust & Quality

To define content marketing, one must start with the fact that it has changed the business world forever. Why? Because content marketing isn’t about the trickery, lies, and overinflation so often used in traditional marketing. We define content marketing as a process of thoroughly informing your audience who you are and what you do by […]

February 11, 2021 By Shawn Badgley

10 Ways of Repurposing Blog Content Like a Magician

Repurposing blog posts is a surefire way to make your audience gasp in awe and delight. But how do some companies do it? How do they get so much out of one blog post, like they’re pulling an unending multicolored handkerchief out of their maw? At the risk of suffering the same fate as G.O.B. Bluth […]

February 10, 2021 By Erin Ollila

Using Free Images for Blogs Might Get You Sued

Looking for free graphics to use on your blog? Think again. There’s no such thing as free images for blogs. Picture this: A young writer has recently taken over writing the content for his family’s successful travel agency blog. It’s a dream job; he’s able to feature new destinations daily. He’s learning about the world […]

February 8, 2021 By Chris Sturk

Cool Blog Titles for Company Blogs We Like (and Some We Don’t)

If you’re in charge of creating or managing your company blog, are you using cool blog titles or something boring? Most business people know that creativity is important, but it isn’t necessarily top of mind in all endeavors. After all, business-as-usual and creativity aren’t exactly aligned. Companies started looking at blogs differently once e-commerce and blogging became […]