Do you have a tough time understanding why blogging matters? One thing we hear often from prospective clients or even family and friends who may not understand blogging, is that they simply don’t get it. They can’t understand why blogging matters, how blogging could ever result in a sale, and they want to know why […]
If you want your company blog to thrive, honor these 10 blog best practices I loved competitive diving as a child, but I didn’t love practicing for the swim meets. I’d whine and occasionally try to use my part-time job as an excuse to get out of practice. Sometimes I succeeded, other times I failed. When […]
The most important thing to recognize is that this employee doesn’t know the value of his knowledge, and might not even be “bored” with his industry, but doesn’t realize which parts are fascinating to a consumer. That’s the challenge, telling a guy who’s in the trenches every day, which pieces are most interesting to those who aren’t.
New to content blogging? Experimentation can teach you what works best for your blog. Think you know what your audience wants from you? If you’ve done your research, it’s likely that you’re keyed into what your customers want to read. Do you have a public relations, marketing, and analytics team? Even better! You’re probably on […]
These writing habits of famous writers can help take your writing to the next level When I was in my graduate writing program, we were required to read the work of great writers. In addition to this, we read books on craft and wrote essays studying the craft of great poets and authors. Why? Because […]