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October 2, 2020 By Erin Ollila

Blog Collaboration: Inviting Different Voices to Write for Your Blog

blog collaboration

Consider blog collaboration to spotlight new voices. One of the questions we get asked most often from our clients is who should be writing their company blog. Should it be one person, such as the CEO, or should it be a blog collaboration, featuring staff of various positions? This question isn’t an easy one to […]

Filed Under: Turning Stories into Sales Tagged With: blog collaboration, BuzzFarmers

September 30, 2020 By Erin Ollila

Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees

creative blog ideas

If you’re looking for creative blog ideas, consider using well-written testimonials. When I’m looking to make a big purchase, I want to know how others who’ve made similar purchases feel about their decisions. Think about how often you lean on your peers’ advice when it comes to making choices. Brides want to read customer testimonials […]

Filed Under: Turning Stories into Sales Tagged With: creative blog ideas, customer testimonials, employee testimonials

September 29, 2020 By Erin Ollila

Blog Post Types: Use Media to Enhance Your Message

blog post types

With so many different blog post types to relay your brand’s story, how do you figure out where to begin? You know your story, but how are you going to tell it? It’s easy to think of a blog post and automatically assume it will include only words. While words are important for SEO reasons, […]

Filed Under: Turning Stories into Sales Tagged With: blog post types, BuzzFarmers

September 27, 2020 By Erin Ollila

Branding Personality: Let Your Readers Get to Know You

branding personality

If you’re working on company branding, personality in blog posts will make you stand out from the crowd! With the advent of social media came public discussions about companies that people like, and also companies people don’t. If your customers or competition are discussing your brand online, why not join in? Even better, why not […]

Filed Under: Turning Stories into Sales Tagged With: branding personality, Groove, marriott, Marriott On the Move, Startup Journey

September 25, 2020 By Shawn Badgley

How to Interview Someone for an Article: 5 Best Practices

how to interview like a journalist

Illustrated by Fahren Feingold When I was a teenager, I tore through Woodward and Bernstein’s All the President’s Men and The Final Days like a fisher cat attacking that porcupine who loves corn on the cob. Then I devoured all of Woodward’s solo work, marveling at his cultivation of sources and formidable interviewing ability. When […]

Filed Under: Turning Stories into Sales Tagged With: BuzzFarmers, how to interview someone for an article

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