If you’re looking for creative blog ideas, consider using well-written testimonials. When I’m looking to make a big purchase, I want to know how others who’ve made similar purchases feel about their decisions. Think about how often you lean on your peers’ advice when it comes to making choices. Brides want to read customer testimonials […]
Blog Post Types: Use Media to Enhance Your Message
With so many different blog post types to relay your brand’s story, how do you figure out where to begin? You know your story, but how are you going to tell it? It’s easy to think of a blog post and automatically assume it will include only words. While words are important for SEO reasons, […]
Branding Personality: Let Your Readers Get to Know You
If you’re working on company branding, personality in blog posts will make you stand out from the crowd! With the advent of social media came public discussions about companies that people like, and also companies people don’t. If your customers or competition are discussing your brand online, why not join in? Even better, why not […]
How to Interview Someone for an Article: 5 Best Practices
Illustrated by Fahren Feingold When I was a teenager, I tore through Woodward and Bernstein’s All the President’s Men and The Final Days like a fisher cat attacking that porcupine who loves corn on the cob. Then I devoured all of Woodward’s solo work, marveling at his cultivation of sources and formidable interviewing ability. When […]
Blog Storytelling Tips for Handling a Blank Page
Use these storytelling tips to turn your brand personas into customers! Congratulations! You’re almost ready to start writing your blog posts. You understand the importance of telling your brand’s story. You’ve developed your voice (or voices!), and you’ve identified your audience. You even created a persona report for who you’ll be addressing in your posts. […]