Turn your company blog into your greatest source of sales
People want to be taken on a journey, and your blog content can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products while you sleep.
Would you like to receive thousands of targeted website visitors to your website every month?
This is what we work toward every day. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that customers love and which drives traffic to your site for years to come.
Meet your new Content Marketing Team
Hire Lantern and you’ll gain an entire content marketing team.
A managing editor who is an expert of your brand and buyer personas. Your managing editor will work with you to create weekly content, editorial calendars and manage all content search optimization, loading and scheduling.
A writer who is expert in your niche and will create content using your buyer personas so every post is helpful to exactly who you want to attract to your website.
A graphic designer who will illustrate each post to draw readers in and turn your blog into an extension of your brand.
A social media copywriter who will schedule a series of unique social media posts that are recycled throughout the year.
A content marketing director who will maximize conversion rates.
An analytics director who will track growth, conversions and ROI during monthly editorial and analytics meetings.
Turn strangers into sales through better company blog content
Discover what your customers are looking for, and then publish post on your blog that will attract them through search.
Our managing editors have personally trained hundreds of magazine editors on how to blog effectively; written thousands of posts and articles themselves; and handled content for startups, legacy companies, political campaigns, and nonprofit organizations.
Take those blog posts and turn them into content campaigns.
Quality content and SEO don’t work on their own, because search engines use social media to determine how popular your articles are. Our organic social media approach will build links back to your site, create brand loyalists, humanize your online persona, answer questions, provoke conversations, and more.
Incorporate unique graphics and illustrations into your content campaigns to stand out from your competitors.
Say “no” to stock photography and let our artists design custom illustrations for your blog. This is usually the difference between a blog that looks cared for, and one that looks disingenuous.
Find out what makes your customers click and buy.
The backbone of our business is built on data. We’re constantly experimenting with blog titles, Tweet formulas, SEO strategies, and other marketing tests. No client uses the same formulas, because you all have completely different customers. We work from scratch each time to figure out what works best for you.
Get started this month
Once you’ve completed a Content Roadmap and are ready to begin the path to publishing high quality content that draws in all of your different potential buyers, then learn more about our monthly content package.