Content strategy comes first at Lantern.
Our Co-Founder and CEO Amanda MacArthur taught search, social and editorial strategy to major magazine publishing houses like Time Inc, Bonnier, Rodale and Condé Nast for more than a decade.
Our Co-Founder and COO Patrick Hughes ran a video marketing agency and created digital campaigns for brands like Klondike, MetLife, BET, Doritos and The Lincoln Motor Company.
Together they started the Lantern Content Marketing company to bring the power of content publishing to brands who want more exposure, more engagement, and more sales through high-quality content on their website. Meanwhile, supporting local writers and artists who write and design each article.
In the content marketing world, high-quality combinations of words and images on company blogs are considered especially rare. In the Berkshires, the dedicated contentologists who create stories that turn strangers into sales are part of an elite squad known as the Lantern Content Marketing Adventure Company.
Content strategy comes first at Lantern. We taught search, social and editorial strategy to major magazine publishing houses for more than a decade and started Lantern to bring that same publishing power to brands who want more exposure, more engagement, and more sales through their website.
Does more exposure, engagement and an increase in sales sound good?
That’s what we accomplish. And we do it it through your company blog.
What Lantern offers:
Level One
Content Roadmap: Comprehensive content marketing plans that include customer personas, keyword research, blog templates, social media templates, recommendations and a 12-month SEO-optimized editorial calendar. We offer this as a one-time purchase.
Level Two
Content Development: After your Content Roadmap, if you love what you see, but don’t have the resources to move forward (or just want to get it off your plate), we offer a flat rate monthly package and will research, write, optimize, edit, design, publish and promote the content every month.
Level Three
Extras: Lantern clients have access to à la carte items in addition to their monthly packages. This includes ongoing email marketing, custom illustrations for their blog posts, monthly white papers and other customizations.
At this point, you’re probably wondering, how can we get this started faster than green grass through a goose?
Check out our monthly package and let us know when we can start!
