A blog style guide is the closest thing your contributors can get to operating instructions. “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines,” Ralph Waldo Emerson famously said. “Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, […]
New to Content Creation? Start With a Business Blog Style Guide!
If you’re a startup or an established company expanding editorial operations and committing resources to an original content campaign, producing an internal blog style guide is one of the first projects you’ll undertake. A blog style guide allows you to put your plans into action with efficiency, consistency, and all sorts of other “-cies” that […]