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February 28, 2021 By Erin Ollila

Warning: You’re Losing Money by Not Hiring a Blog Expert

Or… How I became a blog expert in my first year working at Lantern I always knew that working at Lantern would be a great fit for my career, so when I was offered the position as a managing editor, I jumped at the chance. To be honest, I thought my years of blogging and my graduate writing degree […]

Filed Under: Blogging Best Practices, SEO Blogging for Business Tagged With: blog expert, blogging for business, blogging research, content and seo, evergreen content, persona writing

December 11, 2020 By Amanda MacArthur

Evergreen Content Is Your Greatest SEO Tool

Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]

Filed Under: SEO Blogging for Business Tagged With: evergreen content

How to Use Infographics to Make your Blog More Awesome (Plus a Template!)

A Skimmable How-To Blog Post Template Readers Will Love

An Interview Blog Post Template You Can Copy

How To Get Blog Traffic by Changing Your Old Spark Plugs

How to Keep Your Lovingly-Crafted Content Alive with SEO

How to Overcome Writer’s Block: Tips for All Writers

Shh…Try Out These Content Blogging Experimentation Secrets

Content Recycling: The Power of Search Engine Re-optimization

Warning: You’re Losing Money by Not Hiring a Blog Expert

How to Write a First Paragraph That Sucks in Readers

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