Lantern

Content Marketing Adventure Company

  • Content Roadmaps
  • Content Packages
  • Pricing
  • Blog
  • About
  • Contact
  • Call Us: 413-345-2696

December 2, 2022 By Amanda MacArthur

Evergreen Content Is Your Greatest SEO Tool

Illustrated by Patrick Yurick There’s nothing I hate more than wasted content. And if you’re publishing blog posts once and never refreshing or re-promoting them, then you’re wasting content. You’re wasting money, too! We manage several blogs for our clients. Several of those blogs have thousands of blog posts. For our larger clients, like magazine publishers, […]

Filed Under: SEO Blogging for Business Tagged With: evergreen content

October 21, 2022 By Erin Ollila

Warning: You’re Losing Money by Not Hiring a Blog Expert

Or… How I became a blog expert in my first year working at Lantern I always knew that working at Lantern would be a great fit for my career, so when I was offered the position as a managing editor, I jumped at the chance. To be honest, I thought my years of blogging and my graduate writing degree […]

Filed Under: Blogging Best Practices, SEO Blogging for Business Tagged With: blog expert, blogging for business, blogging research, content and seo, evergreen content, persona writing

business benefits of blogging

The Greatest Business Benefits of Blogging Aren’t Business As Usual

The CEO’s Guide to Corporate Blogging Best Practices

17 Little Known Storytelling Social Media Formulas: Plant the Seeds and Watch Your Articles Grow!

hiring blog writers

Hiring Blog Writers: Grow With the Help of Experts

building a blog audience

5 Resolutions for Building a Blog Audience

blog collaboration

Blog Collaboration: Inviting Different Voices to Write for Your Blog

best company blogs

Lantern’s 10 Best Company Blogs

creative blog ideas

Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees

blog post types

Blog Post Types: Use Media to Enhance Your Message

construction blog ideas

If You Build It, They Will Come: 10 Construction Blog Ideas

Categories

  • Blogging Best Practices
  • Business Therapy
  • Company Adventures
  • Company News
  • Content Marketing Strategy
  • Developing Digital Customer Loyalty
  • Entrepreneur Therapy
  • Follow Friday Video
  • Managing Writers
  • Marketing Genius
  • Non Sequitur
  • SEO Blogging for Business
  • Social Media Marketing Ideas
  • Turning Stories into Sales
  • Video Blog Ideas for Business
  • Visual Storytelling in Business
  • TWITTER
  • FACEBOOK
  • INSTAGRAM
  • LINKEDIN
  • Call Us: 413-345-2696

Lantern Content Company· A QuarterFive Media, LLC Company