The main reason people want more Twitter followers is to build credibility. For businesses, it’s a good way to show your reputation. For people, especially those looking for a job in social media, it’s a way to prove influence.
The ‘Best of 2012’ Lists That Will Make You a Better Marketer & Human Being
Illustrated by David Flanagan American playwright David Ives said that lists are anti-democratic, discriminatory, and elitist. Well, Mr. Ives, I happen to like lists. And, as the fourth quarter of 2012 is ending, I’ve come across some really impactful and wonderful lists that I wanted to share. So, here they are, and I’ll keep adding to […]
How To: Increase Facebook Reach Without Buying “Promoted Posts”
Illustrated by Patrick Yurick Facebook’s biggest fail wasn’t that they asked businesses to pay to increase Facebook visibility, but that they put all fans in a bucket and made them re-establish their loyalty just to see posts from their favorite brands and companies. Businesses hate it, and so do their fans. They signed up for updates, […]
What an AWESOME Bakery Marketing Strategy!
Illustrated by David Flanagan ‘Tis the season for good karma, right? It’s almost like we think our “goodwill” budget expires at the end of the year, and so we all rush to do good deeds by the end of the month. With this whole Mayan thing going on, I wonder if good deeds are up by […]
How Hostess Failed to Keep Customers Loyal (And What You Can Learn)
It was a close call, but we almost saw the demise of our favorite childhood golden treat—the Twinkie. But how did it almost happen? Did we take them for granted? They’re on a shelf in every convenience store, how did we miss them? Did people stop liking them? DOUBTFUL (amiright?). Even the fried Twinkie trend didn’t stop […]
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