Repurposing blog posts is a surefire way to make your audience gasp in awe and delight. But how do some companies do it? How do they get so much out of one blog post, like they’re pulling an unending multicolored handkerchief out of their maw? At the risk of suffering the same fate as G.O.B. Bluth […]
How Creative Blog Titles Can Help You Overcome Marketing Challenges
Creative blog titles spring from good copywriting, and good copywriting springs from understanding problems and solutions Potential clients’ pain points are the problems, and the benefits of your product or service are the solutions. This isn’t new stuff by any stretch of the imagination, but the methods by which the dynamic plays out keep evolving. Today’s […]
10 Corporate Blogging Guidelines That Will Protect Your Job
Launching or revamping an original content campaign? Start with these corporate blogging guidelines. Anytime you press “PUBLISH” on your business blog’s CMS, there exists the potential for everything from minor issues to catastrophic events. Mistakes, inaccuracies, and typos happen, of course. Links could get broken. Omissions or clumsy phrasing can bruise egos and hurt feelings. With a really bad post, demons […]
How to Create a Blog Style Guide That Keeps All of Your Writers in Sync
A blog style guide is the closest thing your contributors can get to operating instructions. “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines,” Ralph Waldo Emerson famously said. “Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, […]
5 Resolutions for Building a Blog Audience
One fact of life sometimes lost in the fine print: You can’t actually proceed to the next calendar year unless you’ve made at least one official resolution before midnight of the current calendar year. Just think: All of this time, you’ve bowed to social pressures and begrudgingly tossed out a promise on Facebook to stop […]
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