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March 29, 2023 By Amanda MacArthur

3 Excellent Reasons to Blog For Your Company

Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here. A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than […]

Filed Under: Blogging Best Practices

March 27, 2023 By Amanda MacArthur

How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)

Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]

Filed Under: Blogging Best Practices Tagged With: effective blog posts

March 25, 2023 By Amanda MacArthur

More Than Words: How the Best Company Blogs Rise to Fame

The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]

Filed Under: Blogging Best Practices Tagged With: best company blogs

March 8, 2023 By Amanda MacArthur

How to Create Buyer Personas That Attract & Convert

how to create a buyer persona

If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]

Filed Under: Blogging Best Practices Tagged With: buyer persona, buyer persona examples, buyer personas, how to create buyer personas

March 7, 2023 By Chris Sturk

10 Hotel Blog Post Ideas to Attract Eager Vacationers

These hotel blog post ideas will help you stand out amongst the competition Weekend warriors to weary business men. Vacationers, out-of-towners turning residents, wedding attendees. College graduates tripping cross country and best friends reuniting somewhere in the middle. There are all types of travelers stopping in hotels all over the country, for a single night […]

Filed Under: Blogging Best Practices Tagged With: hotel blog post ideas

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What an Audience Wants: Does Blog Post Length Matter?

You Won’t Believe Why Upworthy Headlines Don’t Work for B2B Blogs

Business + Comics: Unlikely Partners in Blog Content

Editorial Planning: A Publishing Calendar for Your Posts

Connecting With Customers Starts With Targeting Your Audience

Writer Primer: Why Is SEO Necessary, and Why Do Some Bloggers Resist It?

Must Love Collaborating: Find Creatives You Can Work With

Why Finding Credible Sources for Your Blog Content Is Well Worth the Effort

10 Interior Design Blog Ideas to Impress Your Visitors and Improve Your Business

Five Brainstorming Techniques for Your Blog Illustration

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