Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]
More Than Words: How the Best Company Blogs Rise to Fame
The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]
How to Create Buyer Personas That Attract & Convert
If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]
10 Hotel Blog Post Ideas to Attract Eager Vacationers
These hotel blog post ideas will help you stand out amongst the competition Weekend warriors to weary business men. Vacationers, out-of-towners turning residents, wedding attendees. College graduates tripping cross country and best friends reuniting somewhere in the middle. There are all types of travelers stopping in hotels all over the country, for a single night […]
9 Blog Types for Attracting Intelligent Audiences
Are you using the best blog types for attracting intelligent readers? The Internet is a wild, wild world. It’s massively populated and filled with all varieties of people. Who is it you seek? What kinds of audiences do you want to build with your content? Conventional wisdom would dictate that, if you’re a business operating […]
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