Lantern

Content Marketing Adventure Company

  • Content Roadmaps
  • Content Packages
  • Pricing
  • Blog
  • About
  • Contact
  • Call Us: 413-345-2696

November 25, 2022 By Amanda MacArthur

3 Excellent Reasons to Blog For Your Company

Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here. A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than […]

Filed Under: Blogging Best Practices

November 23, 2022 By Amanda MacArthur

How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)

Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]

Filed Under: Blogging Best Practices Tagged With: effective blog posts

November 21, 2022 By Amanda MacArthur

More Than Words: How the Best Company Blogs Rise to Fame

The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]

Filed Under: Blogging Best Practices Tagged With: best company blogs

November 4, 2022 By Amanda MacArthur

How to Create Buyer Personas That Attract & Convert

how to create a buyer persona

If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]

Filed Under: Blogging Best Practices Tagged With: buyer persona, buyer persona examples, buyer personas, how to create buyer personas

November 3, 2022 By Chris Sturk

10 Hotel Blog Post Ideas to Attract Eager Vacationers

These hotel blog post ideas will help you stand out amongst the competition Weekend warriors to weary business men. Vacationers, out-of-towners turning residents, wedding attendees. College graduates tripping cross country and best friends reuniting somewhere in the middle. There are all types of travelers stopping in hotels all over the country, for a single night […]

Filed Under: Blogging Best Practices Tagged With: hotel blog post ideas

  • 1
  • 2
  • 3
  • …
  • 5
  • Next Page »
business benefits of blogging

The Greatest Business Benefits of Blogging Aren’t Business As Usual

The CEO’s Guide to Corporate Blogging Best Practices

17 Little Known Storytelling Social Media Formulas: Plant the Seeds and Watch Your Articles Grow!

hiring blog writers

Hiring Blog Writers: Grow With the Help of Experts

building a blog audience

5 Resolutions for Building a Blog Audience

blog collaboration

Blog Collaboration: Inviting Different Voices to Write for Your Blog

best company blogs

Lantern’s 10 Best Company Blogs

creative blog ideas

Turn Testimonials Into Stories: 5 Creative Blog Ideas Inspired by Customers & Employees

blog post types

Blog Post Types: Use Media to Enhance Your Message

construction blog ideas

If You Build It, They Will Come: 10 Construction Blog Ideas

Categories

  • Blogging Best Practices
  • Business Therapy
  • Company Adventures
  • Company News
  • Content Marketing Strategy
  • Developing Digital Customer Loyalty
  • Entrepreneur Therapy
  • Follow Friday Video
  • Managing Writers
  • Marketing Genius
  • Non Sequitur
  • SEO Blogging for Business
  • Social Media Marketing Ideas
  • Turning Stories into Sales
  • Video Blog Ideas for Business
  • Visual Storytelling in Business
  • TWITTER
  • FACEBOOK
  • INSTAGRAM
  • LINKEDIN
  • Call Us: 413-345-2696

Lantern Content Company· A QuarterFive Media, LLC Company