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August 3, 2017 By Amanda MacArthur

How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)

How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)

Why unique visitors is a vanity metric for your blog, and how effective blog posts are truly measured… Businesses who blog, unless they’re sponsored and ad-driven like magazine publishers, are worried way too much about visitors, and not enough about conversions. They typically think effective blog posts are the ones that get the most visitors. […]

Filed Under: Blogging Best Practices Tagged With: effective blog posts

July 13, 2016 By Amanda MacArthur

More Than Words: How the Best Company Blogs Rise to Fame

More Than Words: How the Best Company Blogs Rise to Fame

The best company blogs never truly start from scratch. There’s the blank page; The WordPress page, or the Google Doc, or the fifty millionth TextEdit note layered on top of the other TextEdit notes, filled with half-written articles so good you forgot to publish them. One day you know you’ll be in the running for […]

Filed Under: Blogging Best Practices Tagged With: best company blogs

April 20, 2016 By Amanda MacArthur

3 Excellent Reasons to Blog For Your Company

3 Excellent Reasons to Blog For Your Company

Allocating a budget to content marketing isn’t always easy in the convincing department, so when you’re looking to share some reasons to blog with the higher-ups, start here. A company blog is the most useful section of any business website, so if you’re looking for reasons to blog, begin with practicality. It’s more important than […]

Filed Under: Blogging Best Practices

November 15, 2015 By Amanda MacArthur

How to Create Buyer Personas That Attract & Convert

How to Create Buyer Personas That Attract & Convert

If you never learned how to create buyer personas, check out these three buyer persona examples to kick-off your content marketing efforts. There’s a popular copywriter out there who is such a drag. She loves to tell marketers how not to do things, but rarely has anything to follow up with when it comes to […]

Filed Under: Blogging Best Practices Tagged With: buyer persona, buyer persona examples, buyer personas, how to create buyer personas

September 16, 2015 By Chris Sturk

10 Hotel Blog Post Ideas to Attract Eager Vacationers

10 Hotel Blog Post Ideas to Attract Eager Vacationers

These hotel blog post ideas will help you stand out amongst the competition Weekend warriors to weary business men. Vacationers, out-of-towners turning residents, wedding attendees. College graduates tripping cross country and best friends reuniting somewhere in the middle. There are all types of travelers stopping in hotels all over the country, for a single night […]

Filed Under: Blogging Best Practices Tagged With: hotel blog post ideas

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The Most Important Part of your Coffee Shop Marketing Plan is Missing

The Most Important Part of your Coffee Shop Marketing Plan is Missing

7 Chiropractic Blog Topics To Realign Your Marketing

7 Chiropractic Blog Topics To Realign Your Marketing

Blogging for Startups: 7 Ideas for Creating Awesome Content Online

Blogging for Startups: 7 Ideas for Creating Awesome Content Online

10 Blog Best Practices for Turning Stories into Sales

10 Blog Best Practices for Turning Stories into Sales

Why Working from a “Coffice” Could Be Good for Your Mental Health

Why Working from a “Coffice” Could Be Good for Your Mental Health

Evergreen Content Is Your Greatest SEO Tool

Evergreen Content Is Your Greatest SEO Tool

How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)

How to Tell if You’re Writing Effective Blog Posts (And What Effective Really Means)

Brain Therapy for Entrepreneurs: How to Wake Up When You’re Burned Out

Brain Therapy for Entrepreneurs: How to Wake Up When You’re Burned Out

Charity Day: Team Offsite Ideas Where Everybody Wins

Charity Day: Team Offsite Ideas Where Everybody Wins

The 3 Best Ways to Use Content Marketing for B2B Product Sales

The 3 Best Ways to Use Content Marketing for B2B Product Sales

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