Your social media flops for a lot of reasons, but it usually comes down to a lot more than your original content marketing effort. Let’s keep this short and simple: if your content isn’t getting shared, it doesn’t mean you’re publishing bad content. Although, it might. Social media flops much more often than it succeeds. Sometimes […]
The Most Important Part of your Coffee Shop Marketing Plan is Missing
Try these seven blog post ideas to give your coffee shop marketing plan some buzz I drank coffee for a long time before I understood what the “buzz” was about. Coffee was utilitarian. In fact, one could argue that it was the coffee flavor I liked more so than an actual cup of coffee. You […]
Charity Day: Team Offsite Ideas Where Everybody Wins
Running out of engaging team offsite ideas? Make teambuilding worthwhile for everyone with a charity day. Team offsites don’t always yield the results they promise. Instead of building cohesion and camaraderie, they often bore and sometimes even embarrass employees with their kitschy team building activities and lack of engaging material. Senior leaders and human resources departments […]
The 3 Best Ways to Use Content Marketing for B2B Product Sales
Content marketing for B2B product sales is an incredibly useful way of boosting your business, as long as you approach it the right way. You sell software as a service. You’ve invested in a sleek website to promote your even sleeker product, and on the advice of a colleague, you’ve created a blog with multiple […]
How to Master Introverted Marketing aka Inbound Marketing
The marketing landscape has changed. Here are some ways to master the modern world of introverted marketing. When we think of introversion, we often think of shyness, but that’s not what the word means. Introversion is merely looking inward instead of outward. Introverted people tend to spend a lot of time wrapped up in their […]